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Employer Brand

Employer Brand

Your most important brand relationship is unlikely to be your choice of breakfast cereal, car or even football team, but the brand you work for: your employer brand. How people feel about their employer brand is increasingly critical to business success or failure. Leading companies realise its importance ...

Cena 46,90 €
The Origin of Brands

The Origin of Brands

The bestselling authors of "The Fall of Advertising and the Rise of PR" return with a revealing look at the process of brand building.

Cena 13,95 €
Myths of Branding

Myths of Branding

A brand is just a logo - everyone knows that, don''t they? After all, it''s not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant...Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge ...

Cena 13,19 €
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