{"id":976,"date":"2017-02-16T12:05:09","date_gmt":"2017-02-16T11:05:09","guid":{"rendered":"https:\/\/www.pricemania.sk\/blog\/pricemania-porovnala-nakupne-spravanie-slovakov-a-cechov-na-internete\/"},"modified":"2017-02-16T12:05:09","modified_gmt":"2017-02-16T11:05:09","slug":"pricemania-porovnala-nakupne-spravanie-slovakov-a-cechov-na-internete","status":"publish","type":"post","link":"https:\/\/www.pricemania.sk\/blog\/pricemania-porovnala-nakupne-spravanie-slovakov-a-cechov-na-internete\/","title":{"rendered":"Pricemania porovnala n\u00e1kupn\u00e9 spr\u00e1vanie Slov\u00e1kov a \u010cechov na internete"},"content":{"rendered":"

Port\u00e1l Pricemania.sk sa rozhodol vykona\u0165 dva ve\u013ek\u00e9 online prieskumy spotrebite\u013esk\u00e9ho spr\u00e1vania na internete. Prv\u00fd prieskum sa uskuto\u010dnil v \u010ceskej republike a druh\u00fd na Slovensku. Cie\u013eom bolo porovna\u0165 n\u00e1kupn\u00e9 spr\u00e1vanie Slov\u00e1kov a \u010cechov na internete.<\/p>\n

<\/p>\n

Port\u00e1l Pricemania.sk, ktor\u00fd porovn\u00e1va ceny tovarov medzi takmer 6000 e-shopmi a pom\u00e1ha tak spotrebite\u013eom s rozhodovan\u00edm pri n\u00e1kupe cez internet, sa rozhodol vykona\u0165 dva ve\u013ek\u00e9 online prieskumy spotrebite\u013esk\u00e9ho spr\u00e1vania na internete.<\/strong><\/p>\n

Prv\u00fd prieskum<\/strong><\/a> bol realizovan\u00fd v polovici roka 2015 na slovenskom trhu. Zapojilo sa do neho 5 210 respondentov r\u00f4znych vekov\u00fdch kateg\u00f3ri\u00ed zo v\u0161etk\u00fdch krajov Slovenska. Ako reakciu na zauj\u00edmav\u00e9 v\u00fdsledky slovensk\u00e9ho prieskumu port\u00e1l Pricemania.sk<\/a> vykonal za\u010diatkom roka 2016 aj druh\u00fd prieskum<\/strong><\/a>, tentokr\u00e1t pre \u010cesk\u00fa republiku. Vzorku prieskumu tvorilo 1 247 respondentov oboch pohlav\u00ed, v\u0161etk\u00fdch vekov\u00fdch kateg\u00f3ri\u00ed, zo v\u0161etk\u00fdch krajov \u010ceskej republiky. <\/p>\n

Cie\u013eom bolo zisti\u0165, ko\u013eko \u010dasu tr\u00e1via \u013eudia na internete, ktor\u00e9 soci\u00e1lne siete pou\u017e\u00edvaj\u00fa, \u010di z ak\u00fdch zariaden\u00ed a miest sa naj\u010dastej\u0161ie prip\u00e1jaj\u00fa na internet. Prieskum poskytuje aj odpovede na ot\u00e1zky ako \u010dasto u\u017e\u00edvatelia na internete nakupuj\u00fa, \u010do nakupuj\u00fa, \u010di ak\u00e9 formy platenia a doru\u010denia v e-shopoch preferuj\u00fa. <\/p>\n

V\u00fdsledky z oboch prieskumov n\u00e1sledne Pricemania.sk porovnala a zis\u0165ovala podobnos\u0165 \u010di odli\u0161nos\u0165 n\u00e1kupn\u00e9ho spr\u00e1vania u\u017e\u00edvate\u013eov na Slovensku a v \u010ceskej republike.<\/p>\n

Slov\u00e1ci str\u00e1via na internete o nie\u010do menej \u010dasu ako \u010cesi<\/h4>\n

Prieskum uk\u00e1zal, \u017ee rozdiel medzi Slov\u00e1kmi a \u010cechmi v r\u00e1mci str\u00e1ven\u00e9ho \u010dasu na internete je minim\u00e1lny, v priemere v\u0161ak Slov\u00e1ci str\u00e1via na internete o nie\u010do menej \u010dasu ako \u010cesi. V\u00e4\u010d\u0161ina \u013eud\u00ed tr\u00e1vi na internete denne 1 \u2013 3 hodiny ako v \u010ceskej republike tak aj na Slovensku.<\/p>\n

\"po\u010det<\/p>\n

V s\u00fa\u010dasnosti sa \u013eudia prip\u00e1jaj\u00fa na internet z r\u00f4znych zariaden\u00ed, \u010di u\u017e je to po\u010d\u00edta\u010d, notebook, smartf\u00f3n alebo tablet. Percent\u00e1 prieskumu v \u010ceskej a Slovenskej republike boli takmer identick\u00e9. V obidvoch krajin\u00e1ch je najpou\u017e\u00edvanej\u0161\u00ed notebook, za ktor\u00fdm nasleduje klasick\u00fd po\u010d\u00edta\u010d a smartf\u00f3n. Najmenej pou\u017e\u00edvan\u00fd je tablet.<\/p>\n

Slov\u00e1ci sa \u010dastej\u0161ie prip\u00e1jaj\u00fa na internet z domu ako \u010cesi<\/h4>\n

\"miesto<\/p>\n

Prieskum uk\u00e1zal men\u0161ie rozdiely v odpovediach \u010cechov a Slov\u00e1kov na ot\u00e1zku odkia\u013e sa respondenti naj\u010dastej\u0161ie prip\u00e1jaj\u00fa na internet. Slov\u00e1ci viackr\u00e1t odpovedali, \u017ee miesto, z ktor\u00e9ho sa naj\u010dastej\u0161ie prip\u00e1jaj\u00fa je pr\u00e1ca. Naopak, u \u010cechov dominantnej\u0161ie rezonoval domov.<\/p>\n

\u010cesi vyu\u017e\u00edvaj\u00fa soci\u00e1lne siete vo v\u00e4\u010d\u0161ej miere<\/h4>\n

\"soci\u00e1lne<\/p>\n

Soci\u00e1lne siete s\u00fa novodob\u00fdm fenom\u00e9nom, ktor\u00e9mu prepadol takmer ka\u017ed\u00fd. Iba 11% Slov\u00e1kov nevyu\u017e\u00edva \u017eiadne soci\u00e1lne siete, u \u010cechov je toto percento e\u0161te men\u0161ie (7%). V\u0161eobecne m\u00f4\u017eeme tvrdi\u0165, \u017ee \u010cesi vyu\u017e\u00edvaj\u00fa soci\u00e1lne siete vo v\u00e4\u010d\u0161ej miere ako Slov\u00e1ci a takisto vyu\u017e\u00edvaj\u00fa viacero druhov. Najv\u00e4\u010d\u0161\u00ed rozdiel sme zaznamenali pri soci\u00e1lnej sieti Instagram, ktor\u00fa vyu\u017e\u00edva 26% op\u00fdtan\u00fdch \u010cechov, ale iba 9% Slov\u00e1kov.<\/p>\n

Najrad\u0161ej nakupujeme na internete elektroniku. Rovnako s\u00fa na tom aj \u010cesi<\/h4>\n

Nakupovanie cez internet je dnes pre mnoh\u00fdch samozrejmos\u0165ou. Iba 3% Slov\u00e1kov a \u010cechov nenakupuj\u00fa v e-shopoch v\u00f4bec. V\u00e4\u010d\u0161ina \u010cechov aj Slov\u00e1kov nakupuje v e-shopoch aspo\u0148 nieko\u013ekokr\u00e1t za rok a prieskum nezaznamenal v\u00fdrazn\u00e9 rozdiely vo frekvencii n\u00e1kupu medzi krajinami.<\/p>\n

\"najnakupovanej\u0161\u00ed<\/p>\n

Aj pri ot\u00e1zke ak\u00fd tovar si naj\u010dastej\u0161ie respondenti kupuj\u00fa na internete m\u00f4\u017eeme sledova\u0165 rovnak\u00e9 n\u00e1vyky \u010cechov a Slov\u00e1kov. Najob\u013e\u00fabenej\u0161\u00edm tovarom pri n\u00e1kupe cez internet je elektronika<\/a>, na druhom mieste je oble\u010denie<\/a>. Taktie\u017e vyh\u013ead\u00e1van\u00e9 s\u00fa spotrebi\u010de, kozmetika a knihy.<\/p>\n

Produkt naj\u010dastej\u0161ie vyh\u013ead\u00e1vame na porovn\u00e1va\u010doch cien. Druhy porovn\u00e1va\u010dov sa v \u010cesku a na Slovensku l\u00ed\u0161ia<\/h4>\n

\"vyh\u013ead\u00e1vanie<\/p>\n

V \u010ceskej republike ako aj na Slovensku \u013eudia najviac vyh\u013ead\u00e1vaj\u00fa tovar, ktor\u00fd si chc\u00fa k\u00fapi\u0165, cez porovn\u00e1va\u010de cien. Rozdiely v\u0161ak boli zaznamenan\u00e9 v spojen\u00ed s Google vyh\u013ead\u00e1va\u010dom. K\u00fdm u Slov\u00e1kov Google ako vyh\u013ead\u00e1va\u010d dominuje, \u010cesi ho pou\u017e\u00edvaj\u00fa v men\u0161ej miere. Na druhej strane, konkurenciou Googlu je v \u010ceskej republike Seznam.cz.<\/p>\n

\"porovn\u00e1va\u010de<\/p>\n

V obidvoch krajin\u00e1ch sa respondenti vyjadrili, \u017ee vo ve\u013ekej miere pou\u017e\u00edvaj\u00fa porovn\u00e1va\u010de cien pri vyh\u013ead\u00e1van\u00ed tovaru cez internet. (90% Slov\u00e1kov a 88% \u010cechov) Prieskum v\u0161ak uk\u00e1zal ve\u013ek\u00e9 rozdiely v druhoch porovn\u00e1va\u010dov. K\u00fdm v \u010ceskej republike jednozna\u010dne dominuje Heureka, na Slovensku sa u\u017e\u00edvate\u013esk\u00e9 preferencie delia medzi Heureku a Pricemaniu. Z in\u00fdch porovn\u00e1va\u010dov m\u00f4\u017eeme v \u010ceskej republike spomen\u00fa\u0165 Zbozi.cz a na Slovensku Najnakup.sk.<\/p>\n

In\u00e9 krit\u00e9ri\u00e1 s\u00fa rozhoduj\u00face pre \u010cechov a Slov\u00e1kov pri v\u00fdbere e-shopu<\/h4>\n

\"krit\u00e9ri\u00e1<\/p>\n

Prieskum odhalil, \u017ee pri v\u00fdbere e-shopu sa Slov\u00e1ci a \u010cesi rozhoduj\u00fa pod\u013ea in\u00fdch krit\u00e9ri\u00ed. Pre Slov\u00e1kov m\u00e1 cena ove\u013ea v\u00e4\u010d\u0161\u00ed v\u00fdznam ako pre \u010cechov. Slov\u00e1ci, na rozdiel od \u010cechov, pripisuj\u00fa ve\u013ek\u00fa v\u00e1hu aj r\u00fdchlosti dodania tovaru. Naopak, \u010cesi prihliadaj\u00fa na ocenenia e-shopov a na odpor\u00fa\u010dania bl\u00edzkych viac ako Slov\u00e1ci.<\/p>\n

Slov\u00e1ci platia v hotovosti pri osobnom odbere \u010dastej\u0161ie ako \u010cesi, ktor\u00ed rad\u0161ej zaplatia na \u00fa\u010det<\/h4>\n

\"forma<\/p>\n

Najob\u013e\u00fabenej\u0161ie sp\u00f4soby platenia v e-shope s\u00fa nepochybne platba na dobierku, v hotovosti pri osobnom odbere a platba prevodom na \u00fa\u010det. Na Slovensku v\u0161ak \u013eudia platia rad\u0161ej v hotovosti pri osobnom odbere a aj na dobierku ako \u010cesi. Naopak, \u010cesi ob\u013eubuj\u00fa ove\u013ea viac ako Slov\u00e1ci platbu na \u00fa\u010det, vopred cez platobn\u00e9 br\u00e1ny a kartou.<\/p>\n

Slov\u00e1ci si naj\u010dastej\u0161ie nechaj\u00fa tovar doru\u010di\u0165 kuri\u00e9rom, \u010cesi po\u0161tou<\/h4>\n

\"forma<\/p>\n

Najv\u00e4\u010d\u0161\u00ed rozdiel medzi Slov\u00e1kmi a \u010cechmi prieskum uk\u00e1zal pri ot\u00e1zke ak\u00fa formu doru\u010denia respondenti naj\u010dastej\u0161ie vyu\u017e\u00edvaj\u00fa. Z grafu je zjavn\u00e9, \u017ee Slov\u00e1ci si nech\u00e1vaj\u00fa naj\u010dastej\u0161ie tovar doru\u010di\u0165 kuri\u00e9rom, k\u00fdm \u010cesi preferuj\u00fa \u010cesk\u00fa po\u0161tu. Zauj\u00edmav\u00e9 je tie\u017e, \u017ee \u010cesi vyu\u017e\u00edvaj\u00fa samoobslu\u017en\u00e9 odbern\u00e9 miesta v ove\u013ea v\u00e4\u010d\u0161ej miere ako Slov\u00e1ci.<\/p>\n

 <\/p>\n

V pr\u00edpade ot\u00e1zok alebo pre viac inform\u00e1ci\u00ed kontaktuje:
Ing. Patr\u00edcia Dun\u00e1rov\u00e1<\/em>
patricia.dunarova@pricemania.sk<\/em>
+ 421 911 665 499<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Port\u00e1l Pricemania.sk sa rozhodol vykona\u0165 dva ve\u013ek\u00e9 online prieskumy spotrebite\u013esk\u00e9ho spr\u00e1vania na internete. 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