{"id":948,"date":"2016-06-30T09:27:41","date_gmt":"2016-06-30T07:27:41","guid":{"rendered":"https:\/\/www.pricemania.sk\/blog\/ako-vytazit-z-pricemanie-maximum-pre-vas-e-shop\/"},"modified":"2016-06-30T09:27:41","modified_gmt":"2016-06-30T07:27:41","slug":"ako-vytazit-z-pricemanie-maximum-pre-vas-e-shop","status":"publish","type":"post","link":"https:\/\/www.pricemania.sk\/blog\/ako-vytazit-z-pricemanie-maximum-pre-vas-e-shop\/","title":{"rendered":"Ako\u00a0vy\u0165a\u017ei\u0165 z Pricemanie maximum pre v\u00e1\u0161 e-shop?"},"content":{"rendered":"<p>Chceli by sme sa V\u00e1m po\u010fakova\u0165 za vyu\u017e\u00edvanie slu\u017eieb Pricemanie. S mnoh\u00fdmi z v\u00e1s spolupracujeme u\u017e viac ako 8 rokov, po\u010das ktor\u00fdch sme spolo\u010dne realizovali desiatky \u00faspe\u0161n\u00fdch kampan\u00ed, s\u00fa\u0165a\u017e\u00ed a mailingov.<\/p>\n<p>  <!--more-->  <\/p>\n<p>V\u00e1\u017een\u00fd obchodn\u00fd partner,<\/p>\n<p align=\"justify\"><img loading=\"lazy\" style=\"float: right; padding-left: 30px;\" src=\"https:\/\/gallery.mailchimp.com\/a2815543a9de427437223f342\/images\/dfa3e55c-3a3a-4ccb-90e9-38cb51347337.png\" alt=\"\" width=\"255\" height=\"382\" \/> v prvom rade sa v\u00e1m chcem po\u010fakova\u0165 za vyu\u017e\u00edvanie slu\u017eieb <a href=\"http:\/\/www.pricemania.sk\/\">Pricemanie<\/a>. S mnoh\u00fdmi z v\u00e1s spolupracujeme u\u017e <strong>viac ako 8 rokov<\/strong>, po\u010das ktor\u00fdch sme spolo\u010dne realizovali desiatky \u00faspe\u0161n\u00fdch kampan\u00ed, s\u00fa\u0165a\u017e\u00ed a mailingov.<\/p>\n<p align=\"justify\">Ro\u010dne <strong>sprostredkujeme e-shopom objedn\u00e1vky v hodnote cca 15 &#8211; 20 mil. eur<\/strong>. Rovnako sa te\u0161\u00edme ve\u013ek\u00e9mu \u00faspechu vzdel\u00e1vacieho programu <a href=\"http:\/\/www.pricemaniaacademy.sk\/\">Pricemania Academy<\/a>, v r\u00e1mci ktor\u00e9ho v\u00e1m u\u017e 7. sez\u00f3nu odovzd\u00e1vame \u0161pi\u010dkov\u00e9 know-how popredn\u00fdch slovensk\u00fdch a \u010desk\u00fdch expertov na e-commerce a online marketing.<\/p>\n<p>Na Pricemanii aktu\u00e1lne zobrazujeme viac ako <strong>900 000 produktov<\/strong> z ponuky viac ako <strong>7 000 e-shopov<\/strong>. Viem, \u017ee nie je v\u017edy jednoduch\u00e9 sledova\u0165 v\u0161etky zmeny a novinky, preto sme pre v\u00e1s sp\u00edsali <strong>naj\u010dastej\u0161ie ot\u00e1zky a odpovede<\/strong>, ktor\u00e9 v\u00e1m pom\u00f4\u017eu vy\u0165a\u017ei\u0165 z Pricemanie maximum pre v\u00e1\u0161 e-shop.<\/p>\n<p>Ot\u00e1zky a odpovede sme rozdelili do viacer\u00fdch kateg\u00f3ri\u00ed, aby ste sa v texte dok\u00e1zali lep\u0161ie orientova\u0165. Samozrejme, ak by ste mali ak\u00e9ko\u013evek dopl\u0148uj\u00face ot\u00e1zky \u010di postrehy, pros\u00edm, nev\u00e1hajte ma kontaktova\u0165 na <a href=\"mailto:michal.kral@pricemania.sk\">michal.kral@pricemania.sk<\/a>.<\/p>\n<table style=\"height: 131px; width: 600px;\" cellspacing=\"10\" cellpadding=\"2\" align=\"center\">\n<tbody>\n<tr>\n<td style=\"width: 150px;\"><strong>Prejdite priamo na:<\/strong><\/td>\n<td><a href=\"#zaradovanie-do-katalogu\"><strong>Zara\u010fovanie produktov do katal\u00f3gu<\/strong><\/a><\/td>\n<\/tr>\n<tr>\n<td><strong>&nbsp;<\/strong><\/td>\n<td><strong><a href=\"#vykon-kampani\">V\u00fdkon kampan\u00ed v\u00e1\u0161ho e-shopu na Pricemania.sk<\/a>&nbsp;<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>&nbsp;<\/strong><\/td>\n<td><a href=\"#overeny-obchod\"><strong>Oce\u0148ovanie kvalitn\u00fdch e-shopov v r\u00e1mci slu\u017eby Pricemania Overen\u00fd obchod<\/strong><\/a><\/td>\n<\/tr>\n<tr>\n<td>&nbsp;<\/td>\n<td><a href=\"#vzdelavanie-konzultacie\"><strong>Vzdel\u00e1vanie a konzult\u00e1cie<\/strong><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<a name=\"zaradovanie-do-katalogu\"><\/a><\/p>\n<h2>&nbsp;<\/h2>\n<h2>Zara\u010fovanie produktov do katal\u00f3gu<\/p>\n<\/h2>\n<p><strong>1. M\u00e1m n\u00edzky po\u010det zaraden\u00fdch produktov do katal\u00f3gu. \u010co m\u00f4\u017eem urobi\u0165 pre to, aby sa tento po\u010det zv\u00fd\u0161il?<\/strong><\/p>\n<p>V prvom rade je potrebn\u00e9 <strong>skontrolova\u0165 v\u00e1\u0161 XML feed<\/strong>, ktor\u00fd posielate do porovn\u00e1va\u010da:<\/p>\n<ul>\n<li>\u010di je v spr\u00e1vnej \u0161trukt\u00fare pod\u013ea \u0161pecifik\u00e1cie: <a href=\"http:\/\/files.pricemania.sk\/pricemania-struktura-xml-feedu.pdf\">http:\/\/files.pricemania.sk\/pricemania-struktura-xml-feedu.pdf\n<p><\/a><a href=\"http:\/\/files.pricemania.sk\/pricemania-struktura-xml-feedu.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a><\/li>\n<li>\u010di s\u00fa vo feede <a href=\"http:\/\/46.229.238.245\/categories-tree\/?language=sk\" target=\"_blank\" rel=\"noopener noreferrer\">kateg\u00f3rie uveden\u00e9 v po\u017eadovanej \u0161trukt\u00fare\n<p><\/a><\/li>\n<li>\u010di maj\u00fa v\u0161etky produkty uveden\u00fd jednozna\u010dn\u00fd unik\u00e1tny n\u00e1zov, ktor\u00fd je \u0161tandardom v danom segmente\n<\/li>\n<li>\u010di maj\u00fa v\u0161etky produkty uveden\u00fd obr\u00e1zok v minim\u00e1lnom rozl\u00ed\u0161en\u00ed 350 x 350 px, bez vodotla\u010de\n<\/li>\n<li>\u010di maj\u00fa v\u0161etky produkty vyplnen\u00fdch v\u00fdrobcov\n<\/li>\n<li>\u010di XML feed obsahuje EAN k\u00f3dy a Part Number \u010d\u00edsla produktov (ak s\u00fa dostupn\u00e9)\n<p>\u010ealej o <strong>porad\u00ed a r\u00fdchlosti zara\u010fovania produktov<\/strong> v\u00e1\u0161ho e-shopu do katal\u00f3gu (porovnania cien) na www.pricemania.sk rozhoduje najm\u00e4:<\/p>\n<\/li>\n<li>ak\u00fd <a href=\"https:\/\/www.pricemania.sk\/obchody-admin\/reklamne-programy.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>PPC Program<\/strong><\/a> m\u00e1te zvolen\u00fd\n<\/li>\n<li>\u010di ste zapojen\u00fd do slu\u017eby <a href=\"https:\/\/www.pricemania.sk\/obchody-admin\/overeny-obchod.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Pricemania Overen\u00fd obchod<\/strong><\/a> a akt\u00edvne zbierate hodnotenia\n<\/li>\n<li>ak\u00fa <a href=\"https:\/\/www.pricemania.sk\/obchody-admin\/prednostny-vypis.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>cenu za preklik<\/strong><\/a> m\u00e1te nastaven\u00fa v syst\u00e9me\n<\/li>\n<li>ako ve\u013emi s\u00fa va\u0161e kateg\u00f3rie nav\u0161tevovan\u00e9\n<p>Samozrejme, je v na\u0161om z\u00e1ujme, aby ste mali zaraden\u00fdch v katal\u00f3gu Pricemanie ide\u00e1lne 100 % va\u0161ich produktov, no vzh\u013eadom na vy\u0161\u0161ie uveden\u00e9 obmedzenia to bohu\u017eia\u013e nie je v\u017edy mo\u017en\u00e9. Pri e-shopoch so 100 % optimalizovan\u00fdmi XML feedmi v siln\u00fdch segmentoch sa \u00faspe\u0161nos\u0165 sp\u00e1rovania pohybuje na \u00farovni 80 \u2013 90 %.<\/p>\n<p>V ka\u017edom pr\u00edpade plat\u00edte len za re\u00e1lne prekliky z Pricemanie na v\u00e1\u0161 e-shop, ktor\u00e9 vo v\u00e4\u010d\u0161ine pr\u00edpadov prin\u00e1\u0161aj\u00fa vy\u0161\u0161iu mieru konverzie ako napr. kampane cez Google AdWords, na Facebooku a podobne.<\/p>\n<p><strong>2. Ako prebieha zara\u010fovanie produktov do katal\u00f3gu Pricemania.sk?<\/strong><\/p>\n<p>Ide s\u010dasti o automatizovan\u00fd, s\u010dasti o manu\u00e1lny proces. V kateg\u00f3ri\u00e1ch ako \u010dierna a biela technika, parf\u00e9my, knihy a pneumatiky sa p\u00e1ruj\u00fa produkty preva\u017ene automatizovane, pri ostatn\u00fdch kateg\u00f3ri\u00e1ch ide o manu\u00e1lny \u010di poloautomatick\u00fd proces zara\u010fovania produktov. Aj to je d\u00f4vod, pre\u010do pri niektor\u00fdch segmentoch aktu\u00e1lne vieme pon\u00faknu\u0165 zaradenie len do fulltextu.<\/p>\n<p><strong>3. \u010co v pr\u00edpade, \u017ee \u0161trukt\u00faru XML feedu m\u00e1m na 100 % v poriadku pod\u013ea \u0161pecifik\u00e1cie, no napriek tomu m\u00e1m v katal\u00f3gu zaraden\u00e9 minimum produktov?<\/strong><\/p>\n<p>V pr\u00edpade, \u017ee m\u00e1te nasaden\u00fd Overen\u00fd obchod, akt\u00edvne zbierate hodnotenia, be\u017e\u00edte v programe PPC Premium a m\u00e1te nastaven\u00fa primeran\u00fa cenu za preklik (vo v\u00e4\u010d\u0161ine segmentov v\u00e1m popredn\u00e9 poz\u00edcie zabezpe\u010d\u00ed cena prekliku na \u00farovni 0,1\u2013 0,2 \u20ac \/ preklik), odpor\u00fa\u010dame kontaktova\u0165 na\u0161u podporu na <a href=\"mailto:support@pricemania.sk\">support@pricemania.sk<\/a> a informova\u0165 sa o stave zara\u010fovania va\u0161ich produktov.<\/p>\n<p><strong>4. Produkty m\u00e1m v katal\u00f3gu zaraden\u00e9. Pre\u010do napriek tomu z\u00edskavam z Pricemanie minimum preklikov?<\/strong><\/p>\n<p>N\u00e1v\u0161tevnos\u0165 v jednotliv\u00fdch segmentoch a kateg\u00f3ri\u00e1ch na Pricemanii sa m\u00f4\u017ee v\u00fdrazne odli\u0161ova\u0165. Medzi najsilnej\u0161ie kateg\u00f3rie patria \u010dierna a biela technika, parf\u00e9my, hobby tovar, pneumatiky a knihy, v ostatn\u00fdch kateg\u00f3ri\u00e1ch m\u00f4\u017ee by\u0165 aktu\u00e1lna n\u00e1v\u0161tevnos\u0165 ni\u017e\u0161ia. Aj napriek ni\u017e\u0161ej n\u00e1v\u0161tevnosti v\u0161ak plat\u00edte v\u017edy len za re\u00e1lne prekliky na v\u00e1\u0161 e-shop, tak\u017ee aj v tomto pr\u00edpade vid\u00edm v prezent\u00e1cii v\u00e1\u0161ho e-shopu na Pricemanii zmysel. Pre vyhodnotenie efektivity va\u0161ej kampane na Pricemanii odpor\u00fa\u010dam v\u017edy <strong>sledova\u0165 mieru konverzie vo va\u0161om Google Analytics<\/strong> z www.pricemania.sk, ktor\u00e1 odzrkad\u013euje n\u00e1vratnos\u0165 kampane pre v\u00e1s. Aj pokia\u013e bude celkov\u00fd obrat z Pricemanie ni\u017e\u0161\u00ed, pomer &#8222;cena\/v\u00fdkon&#8220; je v\u00e4\u010d\u0161inou porovnate\u013en\u00fd alebo lep\u0161\u00ed v porovnan\u00ed s ostatn\u00fdmi vyh\u013ead\u00e1va\u010dmi tovaru.<\/p>\n<p><strong>5. Na koho sa m\u00e1m obr\u00e1ti\u0165, ak chcem skonzultova\u0165 m\u00f4j XML feed alebo stav sp\u00e1rovania mojich produktov na Pricemanii?<\/strong><\/p>\n<p><a href=\"https:\/\/www.pricemania.sk\/clanky\/kontakt\/kontakt-3.html\">Kontaktova\u0165<\/a> m\u00f4\u017eete <strong>Petra \u0160irotn\u00edka<\/strong> na adrese <a href=\"mailto:peter.sirotnik@pricemania.sk\" target=\"_top\" rel=\"noopener noreferrer\">peter.sirotnik@pricemania.sk<\/a>, telefonick\u00fd kontakt: +421 911 168 754.<\/p>\n<p> <center><img src=\"https:\/\/gallery.mailchimp.com\/a2815543a9de427437223f342\/images\/0385c4f1-d9f0-4ca6-869d-4f86630bba53.png\" alt=\"\" width=\"567\" \/><a name=\"vykon-kampani\"><\/a><\/center> <\/p>\n<h2>V\u00fdkon kampan\u00ed v\u00e1\u0161ho e-shopu na Pricemania.sk<\/h2>\n<p> <strong><br \/>1. Pre\u010do by som mal \u00eds\u0165 do platen\u00e9ho programu?<\/strong> <\/p>\n<p>Najv\u00e4\u010d\u0161ia \u010das\u0165 preklikov do e-shopov z Pricemania.sk &#8222;te\u010die&#8220; z porovnania cien, \u010di\u017ee z detailu produktu, napr\u00edklad <a href=\"https:\/\/www.pricemania.sk\/katalog\/tablety\/lenovo-ideapad-yoga-3-pro-za0f0053bg-6817481\/\">https:\/\/www.pricemania.sk\/katalog\/tablety\/lenovo-ideapad-yoga-3-pro-za0f0053bg-6817481\/<\/a>. <strong><span style=\"color: red;\">Ak m\u00e1te nastaven\u00fd len z\u00e1kladn\u00fd program Partner, tak sa na detaile produktu nezobrazujete a prich\u00e1dzate t\u00fdm o 99 % mo\u017en\u00fdch preklikov z Pricemanie<\/span><\/strong>. Z vyh\u013ead\u00e1vania (fulltextu) sa toti\u017e realizuje len mal\u00e9 percento v\u0161etk\u00fdch preklikov do e-shopov. <strong>V\u0161etky prekliky a konverzie z porovnanie cien si tak rozdel\u00ed va\u0161a konkurencia.<\/strong> V z\u00e1vislosti od segmentu a konkurencie v \u0148om odpor\u00fa\u010dam <strong>zvoli\u0165 najvy\u0161\u0161\u00ed program Premium, ktor\u00fd v\u00e1m v kombin\u00e1cii s logom Overen\u00fd obchod a nastavenou primeranou cenou za preklik zabezpe\u010d\u00ed popredn\u00e9 poz\u00edcie<\/strong> na detaile produktu. Tie v\u0161ak nie s\u00fa v\u017edy z\u00e1rukou \u00faspechu. Paralelne treba pracova\u0165 na budovan\u00ed zna\u010dky a d\u00f4veryhodnosti e-shopu, a, samozrejme, ma\u0165 konkurencieschopn\u00e9 ceny (to nemus\u00ed nevyhnutne znamena\u0165 najni\u017e\u0161ie). Nav\u00fd\u0161i\u0165 kredit si m\u00f4\u017eete na <a href=\"https:\/\/www.pricemania.sk\/obchody-admin\/stav-konta.html\">tomto odkaze<\/a>.<\/p>\n<p><strong>2. Ako zv\u00fd\u0161im objem preklikov a t\u00fdm aj obrat z Pricemanie?<\/strong><\/p>\n<p>Okrem vyladenia v\u00e1\u0161ho XML feedu, ktor\u00e9 v\u00e4\u010d\u0161inou napom\u00e1ha r\u00fdchlej\u0161iemu zaradeniu produktov, je d\u00f4le\u017eit\u00e9, aby ste vyst\u00fapili z radu desiatok konkurentov, komunikovali z\u00e1kazn\u00edkom v\u00fdhody n\u00e1kupu vo va\u0161om e-shope a dostali sa do povedomia. Na to s\u00fa ide\u00e1lne <strong>reklamn\u00e9 kampane<\/strong> formou s\u00fa\u0165a\u017ee, bannerovej reklamy, newsletterov \u010di prom\u00e1 cez na\u0161e profily na <a href=\"https:\/\/www.facebook.com\/pricemania.sk\/\">soci\u00e1lnych sie\u0165ach<\/a>.<\/p>\n<p>Ak m\u00e1te z\u00e1ujem odl\u00ed\u0161i\u0165 v\u00e1\u0161 e-shop od konkurencie, kontaktujte Martina:<\/p>\n<table style=\"margin-left: auto; margin-right: auto;\" cellpadding=\"10\">\n<tbody>\n<tr>\n<td><strong>Martin Jan\u010do<\/strong><br \/>Account Manager<br \/><a href=\"mailto:martin.janco@pricemania.sk\">martin.janco@pricemania.sk<\/a> <br \/>+421 911 665 487<\/td>\n<td><img style=\"margin-left: 20px;\" src=\"https:\/\/gallery.mailchimp.com\/a2815543a9de427437223f342\/images\/abc0c821-1dd4-45a6-a04d-ebdacd3b9cf4.png\" alt=\"\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Martin v\u00e1m ochotne predstav\u00ed v\u0161etky mo\u017enosti a odporu\u010d\u00ed v pr\u00edpade potreby vhodn\u00e9 \u0161kolenia \u010di konzult\u00e1cie.<\/p>\n<p><strong>3. Pod\u013ea \u010doho zora\u010fujete e-shopy na detaile produktu na Pricemanii?<\/strong><\/p>\n<p>Vo vrchnom boxe &#8222;Obchody odpor\u00fa\u010dan\u00e9 in\u00fdmi z\u00e1kazn\u00edkmi&#8220; sa zobrazuj\u00fa overen\u00e9 obchody s dostato\u010dne vysokou <a href=\"https:\/\/www.pricemania.sk\/obchody-admin\/prednostny-vypis.html\">cenou za preklik<\/a>. E-shopy v tomto boxe si rozdelia v priemere <strong>75 % v\u0161etk\u00fdch preklikov<\/strong> z detailu produktu na Pricemania.sk. Za t\u00fdmto boxom \u010falej nasleduj\u00fa ostatn\u00e9 e-shopy zoraden\u00e9 pod\u013ea najni\u017e\u0161ej ceny. V tomto boxe v\u0161etky shopy platia jednotn\u00fa cenu 0,04 \u20ac bez DPH \/ preklik (program Promo).<\/p>\n<p> <center><img src=\"https:\/\/gallery.mailchimp.com\/a2815543a9de427437223f342\/images\/e1875099-6935-418d-b92a-e2b7d8847071.png\" alt=\"\" width=\"567\" \/><\/center> <\/p>\n<p><strong><br \/>4. Ako m\u00e1m vyhodnoti\u0165, \u010di sa mi inzercia na Pricemania.sk oplat\u00ed?<\/strong><\/p>\n<p>Pri vyhodnocovan\u00ed odpor\u00fa\u010dame vyu\u017ei\u0165 n\u00e1stroj Google Analytics, ktor\u00fd v\u00e1m na z\u00e1lo\u017eke Acquisition (Akviz\u00edcia) &gt; All Traffic (V\u0161etka n\u00e1v\u0161tevnos\u0165) &gt; Source\/Medium (Zdroj\/m\u00e9dium) zobraz\u00ed mieru konverzie a obraty pre jednotliv\u00e9 zdroje n\u00e1v\u0161tevnosti. Na z\u00e1klade toho si viete spo\u010d\u00edta\u0165, ak\u00e1 je n\u00e1vratnos\u0165 va\u0161ich kampan\u00ed z jednotliv\u00fdch marketingov\u00fdch kan\u00e1lov. Vo v\u0161eobecnosti <strong>porovn\u00e1va\u010de cien prin\u00e1\u0161aj\u00fa oproti in\u00fdm marketingov\u00fdm kan\u00e1lom najvy\u0161\u0161iu mieru konverzie<\/strong>, \u010do je dan\u00e9 t\u00fdm, \u017ee u\u017e\u00edvate\u013e pred preklikom vid\u00ed cenu produktu, hodnotenia e-shopu a skladov\u00fa dostupnos\u0165 a teda pravdepodobnos\u0165 n\u00e1kupu po prekliku je ve\u013emi vysok\u00e1. U viacer\u00fdch klientov sme zaznamenali mieru konverzie na \u00farovni 4 \u2013 8%, pri najlep\u0161\u00edch dokonca 12 %. Samozrejme to z\u00e1vis\u00ed aj od samotn\u00e9ho webu e-shopu, jeho pou\u017eite\u013enosti, obsahu, zna\u010dky a priechodnosti n\u00e1kupn\u00e9ho ko\u0161\u00edka.<\/p>\n<p> <center><img src=\"https:\/\/gallery.mailchimp.com\/a2815543a9de427437223f342\/images\/6e5be94a-d5c5-4b90-990b-7f71d51752fe.png\" alt=\"\" width=\"567\" \/><\/center> <\/p>\n<p><strong><br \/>5. Ak\u00fd obrat z Pricemanie m\u00f4\u017eem o\u010dak\u00e1va\u0165 pri zapnut\u00ed platen\u00e9ho programu?<\/strong><\/p>\n<p>Je to samozrejme ve\u013emi individu\u00e1lne a z\u00e1vis\u00ed to od zvolen\u00e9ho programu, hodnoten\u00ed e-shopu, poz\u00edcie v porovnan\u00ed cien a samozrejme aj zna\u010dky e-shopu a v\u00fdkonu webu na va\u0161ej strane. Rovnako aj n\u00e1v\u0161tevnos\u0165 medzi jednotliv\u00fdmi kateg\u00f3riami sa v\u00fdrazne odli\u0161uje. <strong>Najv\u00e4\u010d\u0161\u00edm klientom posielame mesa\u010dne viac ako 50 000 \u20ac obratu pri miere konverzie 5 \u2013 10 %<\/strong>. Aj v pr\u00edpade ni\u017e\u0161ieho obratu v\u0161ak odpor\u00fa\u010dam vyhodnocova\u0165 metriku \u201emiera konverzie\u201c, teda n\u00e1vratnos\u0165 kampane, kde aj pri ni\u017e\u0161om obrate m\u00f4\u017eu by\u0165 pre v\u00e1s kampane ziskov\u00e9.<a name=\"overeny-obchod\"><\/a><\/p>\n<p><\/p>\n<h2>Oce\u0148ovanie kvalitn\u00fdch e-shopov v r\u00e1mci slu\u017eby Pricemania Overen\u00fd obchod<\/p>\n<\/h2>\n<p> <strong>1. Ako si m\u00e1m aktivova\u0165 slu\u017ebu Overen\u00fd obchod, ak chcem za\u010da\u0165 zbiera\u0165 hodnotenia?<\/p>\n<p><\/strong> <\/p>\n<p><img style=\"padding-bottom: 20px; padding-left: 30px; float: right;\" src=\"https:\/\/gallery.mailchimp.com\/a2815543a9de427437223f342\/images\/632fb19a-67df-499f-a9a2-6e46625c51df.png\" alt=\"\" \/>Pre aktiv\u00e1ciu slu\u017eby n\u00e1jdete kompletn\u00fd postup v administra\u010dnom rozhran\u00ed v\u00e1\u0161ho e-shopu na Pricemania.sk: <a href=\"https:\/\/www.pricemania.sk\/obchody-admin\/overeny-obchod.html\">https:\/\/www.pricemania.sk\/obchody-admin\/overeny-obchod.html<\/a><\/p>\n<p>Aby ste za\u010dali zbiera\u0165 hodnotenia, je <strong>potrebn\u00e9 vlo\u017ei\u0165 unik\u00e1tny script pre v\u00e1\u0161 e-shop do posledn\u00e9ho kroku v n\u00e1kupnom procese<\/strong> vo va\u0161om e-shope. S t\u00fdmto v\u00e1m pom\u00f4\u017ee program\u00e1tor alebo dod\u00e1vate\u013e e-shopov\u00e9ho rie\u0161enia, ktor\u00e9mu len treba preposla\u0165 in\u0161trukcie a unik\u00e1tny script z v\u00e1\u0161ho konta na Pricemanii.<\/p>\n<p> <center><img src=\"https:\/\/gallery.mailchimp.com\/a2815543a9de427437223f342\/images\/d0b4cdfb-5f9d-4fc8-a8a6-2d3ee3c497c8.png\" alt=\"\" width=\"567\" \/><\/center><br \/><strong>2. Ak\u00e9 s\u00fa podmienky pre udelenie ocenenia Overen\u00fd obchod?<\/strong> <\/p>\n<p>Podmienkou udelenia prest\u00ed\u017eneho ocenenia Pricemania Overen\u00fd obchod je minim\u00e1lne 30 hodnoten\u00ed e-shopu, minim\u00e1lne celkov\u00e9 hodnotenie na \u00farovni 80 % a vy\u0161\u0161ie. Pre udr\u017eanie hodnotenia je potrebn\u00e9 aj po jeho udelen\u00ed <strong>pokra\u010dova\u0165 v zbieran\u00ed hodnoten\u00ed<\/strong>, v opa\u010dnom pr\u00edpade v\u00e1m m\u00f4\u017ee by\u0165 ocenenie odobran\u00e9. Aby bola inform\u00e1cia objekt\u00edvna, potrebujeme ma\u0165 v\u017edy aktu\u00e1lnu inform\u00e1ciu o spokojnosti va\u0161ich z\u00e1kazn\u00edkov. Ocenen\u00fdm e-shopom posielame fyzicky aj certifik\u00e1t a samolepku Overen\u00fd obchod pre dan\u00fd kalend\u00e1rny rok.<\/p>\n<p><strong>3. Ako to m\u00e1m urobi\u0165, aby som bol overen\u00fd na viacer\u00fdch porovn\u00e1va\u010doch?<\/strong><\/p>\n<p>Uvedomujeme si, \u017ee posiela\u0165 tomu ist\u00e9mu z\u00e1kazn\u00edkovi dva alebo viac dotazn\u00edkov nie je \u017eiaduce. Preto my na \u00fa\u010dely zhodnotenia spo\u013eahlivosti v\u00e1\u0161ho e-shopu potrebujeme relevantn\u00fa vzorku hodnoten\u00ed. <strong>Ak chcete by\u0165 overen\u00fd na Pricemania.sk, odpor\u00fa\u010dam zasielanie hodnoten\u00ed z Pricemania.sk nastavi\u0165 napr. na ka\u017ed\u00fa objedn\u00e1vku z tohto zdroja, pr\u00edpadne na ka\u017ed\u00fa X-t\u00fa objedn\u00e1vku e-shopu v porad\u00ed<\/strong>, aby ste rovnomerne mohli zbiera\u0165 hodnotenia na viacer\u00fdch porovn\u00e1va\u010doch. Ak pou\u017e\u00edvate &#8222;krabicov\u00e9&#8220; e-shopov\u00e9 rie\u0161enie (BiznisWeb, Shoptet, Fastcentrik a podobne), odpor\u00fa\u010dame poradi\u0165 sa s dod\u00e1vate\u013eom, ak\u00e9 s\u00fa mo\u017enosti nastavenia tejto slu\u017eby pre v\u00e1\u0161 e-shop.<a name=\"vzdelavanie-konzultacie\"><\/a><\/p>\n<p><\/p>\n<h2>Vzdel\u00e1vanie a konzult\u00e1cie<\/p>\n<\/h2>\n<p> <strong>1. Pre\u010do by som sa mal vzdel\u00e1va\u0165 v oblasti e-commerce a online marketingu?<\/p>\n<p><\/strong> <\/p>\n<p>Hlavn\u00fdm d\u00f4vodom, pre\u010do niektor\u00e9 e-shopy raketovo rast\u00fa a s\u00fa ziskov\u00e9, je <strong>\u0161pi\u010dkov\u00e9 know-how<\/strong>, ktor\u00e9 im pom\u00e1ha by\u0165 v jednotliv\u00fdch oblastiach podnikania e-shopu lep\u0161\u00ed ako konkurencia. \u010ci je to samotn\u00fd web, jeho dizajn, pou\u017eite\u013enos\u0165, obsah, n\u00e1kupn\u00fd proces, logistika, z\u00e1kazn\u00edcky servis alebo marketing, aby ste sa mohli dlhodobo zlep\u0161ova\u0165 a r\u00e1s\u0165, potrebujete vedie\u0165, <strong>\u010do, pre\u010do a ako by ste mali robi\u0165<\/strong> a na koho sa m\u00f4\u017eete obr\u00e1ti\u0165. V ka\u017edej oblasti sa viete ve\u013emi r\u00fdchlo pos\u00fava\u0165 dopredu, ak sa u\u010d\u00edte od <a href=\"http:\/\/www.pricemaniaacademy.sk\/michal-kral\">najlep\u0161\u00edch expertov<\/a> na trhu.<\/p>\n<p><center><a href=\"http:\/\/www.pricemaniaacademy.sk\/\"><img loading=\"lazy\" src=\"https:\/\/gallery.mailchimp.com\/a2815543a9de427437223f342\/images\/5c14388c-33a3-4dcb-8228-64473084c8da.png\" alt=\"\" width=\"567\" height=\"174\" \/><\/a><\/center> <\/p>\n<p><strong>2. Kde m\u00e1m za\u010da\u0165, ke\u010f s e-shopom len za\u010d\u00ednam?<\/strong><\/p>\n<p>Ak ste v e-commerce biznise nov\u00ed a chcete zv\u00fd\u0161i\u0165 va\u0161u \u0161ancu na \u00faspech, treba sa na to kvalitne pripravi\u0165 a vzdel\u00e1va\u0165 sa. Na za\u010diatok odpor\u00fa\u010dam pre\u010d\u00edta\u0165 e-book <a href=\"http:\/\/www.pricemaniaacademy.sk\/2016\/3\/3\/e-book-13-najcastejsich-chyb-pri-prevadzkovani-e-shopu-na-stiahnutie-zdarma\">&#8222;13 naj\u010dastej\u0161\u00edch ch\u00fdb pri prev\u00e1dzke e-shopu&#8220;<\/a>, v ktorom n\u00e1jdete ve\u013ea praktick\u00fdch r\u00e1d a odpor\u00fa\u010dan\u00ed, ktor\u00e9 v\u00e1m pom\u00f4\u017eu pri rozbehu e-shopu. Okrem toho s\u00fa na trhu aj v\u00fdborn\u00e9 knihy od <a href=\"http:\/\/www.martinus.sk\/?uItem=200001\">Petry Mikul\u00e1\u0161kovej<\/a> \u010di e-book od <a href=\"http:\/\/www.eshopkniha.cz\/\">Honzu Kalianka<\/a>.<\/p>\n<p><strong>3. Ak\u00e9 e-shopov\u00e9 rie\u0161enie si zvoli\u0165, ak nie som spokojn\u00fd so s\u00fa\u010dasn\u00fdm dod\u00e1vate\u013eom?<\/strong><\/p>\n<p>Na trhu p\u00f4sobia desiatky poskytovate\u013eov e-shopov\u00fdch rie\u0161en\u00ed, no s\u00fa medzi nimi obrovsk\u00e9 rozdiely v technickom rie\u0161en\u00ed aj v z\u00e1kazn\u00edckej podpore. Ke\u010f\u017ee e-shopov\u00e9 rie\u0161enie je z\u00e1kladom cel\u00e9ho v\u00e1\u0161ho biznisu, odpor\u00fa\u010dam <strong>venova\u0165 jeho v\u00fdberu naozaj dostatok \u010dasu a pozornosti<\/strong> a poradi\u0165 sa pri jeho v\u00fdbere s odborn\u00edkmi. Toto je zoznam nieko\u013ek\u00fdch partnerov, na ktor\u00fdch m\u00e1me od klientov dlhodobo pozit\u00edvne referencie a ktor\u00fdch odpor\u00fa\u010dame zaradi\u0165 do rozhodovania:<\/p>\n<table style=\"margin-left: auto; margin-right: auto;\" cellspacing=\"15\" cellpadding=\"10\" align=\"center\">\n<tbody>\n<tr>\n<td align=\"center\"><a href=\"http:\/\/www.biznisweb.sk\/\">www.biznisweb.sk<\/a><br \/><a href=\"http:\/\/www.shoptet.sk\/\">www.shoptet.sk<\/a><br \/><a href=\"http:\/\/www.fastcentrik.sk\/\">www.fastcentrik.sk<\/a><\/td>\n<td align=\"center\"><a href=\"http:\/\/www.ui42.sk\/\">www.ui42.sk<\/a><br \/><a href=\"http:\/\/www.riesenia.com\/\">www.riesenia.com<\/a><br \/><a href=\"http:\/\/www.blueweb.sk\/\">www.blueweb.sk<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p> <\/p>\n<p>Kvalitn\u00fdch rie\u0161en\u00ed je samozrejme viac. V\u017edy je d\u00f4le\u017eit\u00e9 detailne si preveri\u0165 funkcie, technick\u00e9 rie\u0161enie a najm\u00e4 referencie in\u00fdch z\u00e1kazn\u00edkov. V r\u00e1mci konzult\u00e1ci\u00ed vieme pom\u00f4c\u0165 pri celom procese v\u00fdberu dod\u00e1vate\u013ea, nastavenia marketingovej strat\u00e9gie a rozbehu nov\u00e9ho e-shopu.<\/p>\n<p><strong>4.Na koho sa m\u00f4\u017eem obr\u00e1ti\u0165, ak chcem za\u010da\u0165 so vzdel\u00e1van\u00edm a potrebujem poradi\u0165 s v\u00fdberom \u0161kolenia?<\/strong><\/p>\n<p>Kedyko\u013evek ma m\u00f4\u017eete kontaktova\u0165 telefonicky alebo mailom na:<\/p>\n<table style=\"margin-left: auto; margin-right: auto;\" cellpadding=\"10\">\n<tbody>\n<tr>\n<td><strong>Michal Kr\u00e1l<\/strong><br \/>CEO<br \/><a href=\"mailto:michal.kral@pricemania.sk\">michal.kral@pricemania.sk<\/a><br \/>+421 904 665 488<\/td>\n<td><img style=\"margin: 0px 0px 0px 20px;\" src=\"https:\/\/gallery.mailchimp.com\/a2815543a9de427437223f342\/images\/5621581c-c5c3-432c-814f-c6d52417dd55.png\" alt=\"\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><center><\/center> <\/p>\n<p>Ver\u00edm, \u017ee v\u00e1m tento dokument pom\u00f4\u017ee vy\u0165a\u017ei\u0165 maximum z va\u0161ej prezent\u00e1cie na Pricemanii a budeme sa te\u0161i\u0165 na rozv\u00edjanie spolupr\u00e1ce. \u010coskoro v\u00e1s budeme informova\u0165 o v\u00fdznamn\u00fdch novink\u00e1ch, na ktor\u00fdch mak\u00e1me u\u017e viac ako 2 roky.<\/p>\n<p align=\"left\">Prajem v\u00e1m ve\u013ea \u00faspechov pri prev\u00e1dzke e-shopu a st\u00e1le viac spokojn\u00fdch a loj\u00e1lnych z\u00e1kazn\u00edkov.&nbsp;<\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Chceli by sme sa V\u00e1m po\u010fakova\u0165 za vyu\u017e\u00edvanie slu\u017eieb Pricemanie. S mnoh\u00fdmi z v\u00e1s spolupracujeme u\u017e viac ako 8 rokov, po\u010das&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[323],"tags":[419,420,401],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ako\u00a0vy\u0165a\u017ei\u0165 z Pricemanie maximum pre v\u00e1\u0161 e-shop? - Pricemania<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pricemania.sk\/blog\/ako-vytazit-z-pricemanie-maximum-pre-vas-e-shop\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ako\u00a0vy\u0165a\u017ei\u0165 z Pricemanie maximum pre v\u00e1\u0161 e-shop? - Pricemania\" \/>\n<meta property=\"og:description\" content=\"Chceli by sme sa V\u00e1m po\u010fakova\u0165 za vyu\u017e\u00edvanie slu\u017eieb Pricemanie. S mnoh\u00fdmi z v\u00e1s spolupracujeme u\u017e viac ako 8 rokov, po\u010das&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pricemania.sk\/blog\/ako-vytazit-z-pricemanie-maximum-pre-vas-e-shop\/\" \/>\n<meta property=\"og:site_name\" content=\"Pricemania\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-30T07:27:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gallery.mailchimp.com\/a2815543a9de427437223f342\/images\/dfa3e55c-3a3a-4ccb-90e9-38cb51347337.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor:\">\n\t<meta name=\"twitter:data1\" content=\"Pricemania\">\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" content=\"10 min\u00fat\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.pricemania.sk\/blog\/#website\",\"url\":\"https:\/\/www.pricemania.sk\/blog\/\",\"name\":\"Pricemania\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.pricemania.sk\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"sk-SK\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.pricemania.sk\/blog\/ako-vytazit-z-pricemanie-maximum-pre-vas-e-shop\/#primaryimage\",\"inLanguage\":\"sk-SK\",\"url\":\"https:\/\/gallery.mailchimp.com\/a2815543a9de427437223f342\/images\/dfa3e55c-3a3a-4ccb-90e9-38cb51347337.png\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.pricemania.sk\/blog\/ako-vytazit-z-pricemanie-maximum-pre-vas-e-shop\/#webpage\",\"url\":\"https:\/\/www.pricemania.sk\/blog\/ako-vytazit-z-pricemanie-maximum-pre-vas-e-shop\/\",\"name\":\"Ako\\u00a0vy\\u0165a\\u017ei\\u0165 z Pricemanie maximum pre v\\u00e1\\u0161 e-shop? - Pricemania\",\"isPartOf\":{\"@id\":\"https:\/\/www.pricemania.sk\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.pricemania.sk\/blog\/ako-vytazit-z-pricemanie-maximum-pre-vas-e-shop\/#primaryimage\"},\"datePublished\":\"2016-06-30T07:27:41+00:00\",\"dateModified\":\"2016-06-30T07:27:41+00:00\",\"author\":{\"@id\":\"https:\/\/www.pricemania.sk\/blog\/#\/schema\/person\/d7d2876d6fadc67ea783598df0a61918\"},\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.pricemania.sk\/blog\/ako-vytazit-z-pricemanie-maximum-pre-vas-e-shop\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.pricemania.sk\/blog\/#\/schema\/person\/d7d2876d6fadc67ea783598df0a61918\",\"name\":\"Pricemania\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.pricemania.sk\/blog\/#personlogo\",\"inLanguage\":\"sk-SK\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/851fe549b5ff0e4ef576c698ebd014d8?s=96&d=mm&r=g\",\"caption\":\"Pricemania\"},\"sameAs\":[\"https:\/\/www.pricemania.sk\/blog\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.pricemania.sk\/blog\/wp-json\/wp\/v2\/posts\/948"}],"collection":[{"href":"https:\/\/www.pricemania.sk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pricemania.sk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pricemania.sk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pricemania.sk\/blog\/wp-json\/wp\/v2\/comments?post=948"}],"version-history":[{"count":0,"href":"https:\/\/www.pricemania.sk\/blog\/wp-json\/wp\/v2\/posts\/948\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.pricemania.sk\/blog\/wp-json\/wp\/v2\/media?parent=948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pricemania.sk\/blog\/wp-json\/wp\/v2\/categories?post=948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pricemania.sk\/blog\/wp-json\/wp\/v2\/tags?post=948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}