{"id":862,"date":"2014-10-14T12:47:28","date_gmt":"2014-10-14T10:47:28","guid":{"rendered":"https:\/\/www.pricemania.sk\/blog\/ako-vytlacit-z-pricemanie-maximum\/"},"modified":"2014-10-14T12:47:28","modified_gmt":"2014-10-14T10:47:28","slug":"ako-vytlacit-z-pricemanie-maximum","status":"publish","type":"post","link":"https:\/\/www.pricemania.sk\/blog\/ako-vytlacit-z-pricemanie-maximum\/","title":{"rendered":"Ako vytla\u010di\u0165 z Pricemanie maximum?"},"content":{"rendered":"

O tom, \u010do s\u00fa cenov\u00e9 porovn\u00e1va\u010de u\u017e toho bolo nap\u00edsan\u00e9 dos\u0165, ale viete, ako si spr\u00e1vne nastavi\u0165 Pricemaniu tak, aby ste boli ziskov\u00ed?<\/p>\n

<\/p>\n

 <\/p>\n

O tom, \u010do s\u00fa cenov\u00e9 porovn\u00e1va\u010de u\u017e toho bolo nap\u00edsan\u00e9 dos\u0165, ale viete, ako si spr\u00e1vne nastavi\u0165 Pricemaniu tak, aby ste boli ziskov\u00ed?<\/strong><\/p>\n

Pri komunik\u00e1cii s klientmi sa \u010dasto stret\u00e1vame s n\u00e1zorom, \u017ee porovn\u00e1va\u010d cien nie je vhodn\u00e9 m\u00e9dium pre komunik\u00e1ciu e-shopu, alebo \u017ee u\u017e vyu\u017e\u00edvaj\u00fa konkurenciu, a preto nemaj\u00fa z\u00e1ujem o komunik\u00e1ciu na inom porovn\u00e1va\u010di. Pre\u010do?<\/p>\n

    \n
  1. Z h\u013eadiska PPC je Pricemania najlep\u0161\u00ed n\u00e1stroj, \u010do sa t\u00fdka pomeru cena vs. v\u00fdkon<\/strong>.<\/li>\n
  2. Je to \u010fal\u0161\u00ed marketingov\u00fd n\u00e1stroj, v\u010faka ktor\u00e9mu z\u00edskate nov\u00fdch potenci\u00e1lnych z\u00e1kazn\u00edkov<\/strong>.<\/li>\n
  3. M\u00e1te mo\u017enos\u0165 z\u00edska\u0165 pravdiv\u00e9 inform\u00e1cie o Va\u0161om e-shope v\u010faka dotazn\u00edkom Overen\u00fd obchod<\/strong>.<\/li>\n
  4. Budova\u0165 si dobr\u00e9 meno a reput\u00e1ciu<\/strong> alebo komunikova\u0165 novinky a konkuren\u010dn\u00e9 v\u00fdhody.<\/li>\n<\/ol>\n

    Ste nov\u00fd e-shop a chcete sa registrova\u0165?<\/strong><\/p>\n

    Je to naozaj jednoduch\u00e9, sta\u010d\u00ed ke\u010f pr\u00eddete na hlavn\u00fa str\u00e1nku Pricemania.sk a v pravom hornom rohu kliknete na mo\u017enos\u0165 prihl\u00e1senie obchodu<\/strong>.<\/p>\n

    \"Pricemania\"<\/a><\/p>\n

    N\u00e1sledne budete presmerovan\u00ed na str\u00e1nku http:\/\/www.pricemania.sk\/prihlasenie\/login.html<\/a>, kde sa m\u00f4\u017eete registrova\u0165, alebo prihl\u00e1si\u0165 u\u017e ako registrovan\u00fd e-shop.<\/p>\n

    \"Pricemania\"<\/a><\/p>\n

    Som registrovan\u00fd a \u010do \u010falej?<\/strong><\/p>\n

    Po registr\u00e1ci\u00ed e-shopu z\u00edskate pr\u00edstup do administra\u010dn\u00e9ho rozhrania<\/strong>, kde je d\u00f4le\u017eitou vecou vyplnenie v\u0161etk\u00fdch dostupn\u00fdch inform\u00e1ci\u00ed o obchode<\/strong>. Inform\u00e1cie o spr\u00e1vcovi webu, kontaktn\u00e9 \u00fadaje ako s\u00fa e-mail a telef\u00f3n, vyplnenie e-mailovej adresy pre zasielanie fakt\u00far, to v\u0161etko s\u00fa d\u00f4le\u017eit\u00e9 inform\u00e1cie pre \u010fal\u0161iu bezprobl\u00e9mov\u00fa komunik\u00e1ciu.<\/p>\n

    \"Pricemania\"<\/a><\/p>\n

    <\/p>\n

    V\u0161etky tieto d\u00f4le\u017eit\u00e9 veci si nastav\u00edte v administra\u010dnom rozhran\u00ed na z\u00e1lo\u017eke nastavenie \/ z\u00e1kladn\u00e9 \u00fadaje http:\/\/www.pricemania.sk\/obchody-admin\/zakladne-udaje.html.<\/a> V pr\u00edpade, ak e-shop m\u00e1 aj kamenn\u00fa prev\u00e1dzku, alebo odbern\u00e9 miesto, je vhodn\u00e9 t\u00fato inform\u00e1ciu taktie\u017e vyplni\u0165, a to na z\u00e1lo\u017eke http:\/\/www.pricemania.sk\/obchody-admin\/prevadzky-obchodu.html<\/a>.<\/a><\/p>\n

    \"Pricemania\"<\/a><\/p>\n

    Po procese registr\u00e1cie e-shopu, nast\u00e1va proces valid\u00e1cie v\u00e1\u0161ho XML feedu<\/strong>. Ak ste XML feed nevlo\u017eili do administra\u010dn\u00e9ho rozhrania po\u010das registr\u00e1cie, m\u00f4\u017eete tak spravi\u0165 cez z\u00e1lo\u017eku http:\/\/www.pricemania.sk\/obchody-admin\/produkty-obchodu.html.<\/a> XML feed je URL adresa, na ktorej m\u00e1te vygenerovan\u00fd zoznam Va\u0161ich produktov v po\u017eadovanej \u0161trukt\u00fare<\/strong>. V\u010faka tejto mali\u010dkosti vieme produkty zaradi\u0165 do n\u00e1\u0161ho katal\u00f3gu, a n\u00e1sledne aj do porovnania cien.<\/p>\n

    XML feed model<\/strong><\/span><\/p>\n

    <\/span><?xml version=\u201c1.0\u201c encoding=\u201cUTF-8\u201c ?>
    <products>
    <product>
    <name><![CDATA[Philips LCD monitor 19.1\u201c 190WV7CS, WXGA plus, 5 ms, 850:1, strieborn\u00fd]]><\/name>
    <description><![CDATA[Philips LCD \u0161irokouhl\u00fd 19\u201d, 190WV7CS, TCO99, 1400×900-at-75Hz, 16:10, 170(H)\/
    160(V), Antireflexn\u00fd polariz\u00e1tor, 5 ms, 850:1, 300 nit, 0,285 x 0,285 mm, vstup anal\u00f3g (D-Sub), Vista Ready,
    3 roky z\u00e1ruka]]><\/description>
    <price>65.34<\/price>
    <category><![CDATA[Monitory > LCD > 19\u201c]]><\/category>
    <manufacturer>PHILIPS<\/manufacturer>
    <url><![CDATA[http:\/\/www.abcde.sk\/index.php?page=prod_info&prod_id=407]]><\/url>
    <picture><![CDATA[http:\/\/www.abcde.sk\/images\/190WV7CS.jpg]]><\/picture>
    <part_number>54987653<\/part_number>
    <shipping>3.5<\/shipping>
    <availability>0<\/availability>
    <ean>615104107052<\/ean>
    <\/product>
    <products><\/p>\n

    Ak nie je XML feed schv\u00e1len\u00fd na\u0161im administr\u00e1torom, nem\u00f4\u017ee e-shop nav\u00fd\u0161i\u0165 kredit. Neuspokojujeme sa iba s t\u00fdm, aby sme \u201evytiahli\u201c od klienta peniaze a zaradili jeho produkty do fulltextu, ale naopak, sna\u017e\u00edme sa mu poradi\u0165 \u010do a ako zmeni\u0165, aby sme boli schopn\u00ed zaradi\u0165 maximum jeho produktov priamo do porovnania cien<\/strong>. Naj\u010dastej\u0161\u00edmi chybami pri XML feedoch s\u00fa najm\u00e4 UTM parametre konkurencie v URL link\u00e1ch a obr\u00e1zky s vodotla\u010dou alebo v n\u00edzkom rozl\u00ed\u0161en\u00ed.<\/p>\n

    Feed je v poriadku, hur\u00e1 do spustenia kampan\u00ed na Pricemania.sk.<\/strong><\/p>\n

    \u010co maj\u00fa e-shopy spravi\u0165, aby boli v r\u00e1mci Pricemania.sk \u00faspe\u0161n\u00ed a z\u00edskavali st\u00e1le viac z\u00e1kazn\u00edkov a konverzi\u00ed? Ke\u010f dostanete tak\u00fato ot\u00e1zku, je potrebn\u00e9 pozrie\u0165 sa na ka\u017ed\u00fd e-shop individu\u00e1lne a hlb\u0161ie<\/strong>. Nie je to iba o registr\u00e1cii a vlo\u017een\u00ed XML feedu na na\u0161e str\u00e1nky. Je potrebn\u00e9 analyzova\u0165, \u010di e-shop pred\u00e1va tovar, ktor\u00fd m\u00e1 v kateg\u00f3rii ve\u013ek\u00fa konkurenciu alebo ide o tovar, ktor\u00fd m\u00e1 v ponuke iba on s\u00e1m<\/strong>. Od toho sa odv\u00edjaj\u00fa aj sp\u00f4soby komunik\u00e1cie v r\u00e1mci Pricemanie.<\/p>\n

    Pricemania aktu\u00e1lne pon\u00faka dva platen\u00e9 programy (Premium a Promo) a bezplatn\u00fd program Partner<\/strong>. Nev\u00fdhodou pri programe Partner je, \u017ee klient prid\u00e1va sp\u00e4tn\u00fd odkaz na n\u00e1s a z\u00e1rove\u0148 jeho produkty bud\u00fa zaraden\u00e9 iba do fulltextov\u00e9ho vyh\u013ead\u00e1vania na Pricemania.sk. Fulltextov\u00e9 vyh\u013ead\u00e1vanie je vyh\u013ead\u00e1vanie produktov iba na z\u00e1klade presn\u00e9ho n\u00e1zvu produktu. V takomto programe je po\u010det n\u00e1v\u0161tev maxim\u00e1lne 5% z celkov\u00e9ho po\u010dtu preklikov.<\/p>\n

    \"Pricemania\"<\/a><\/p>\n

    Ak teda pred\u00e1vam napr\u00edklad notebooky alebo bielu techniku, kde je ve\u013ek\u00e1 konkurencia, je vysoko odpor\u00fa\u010dan\u00e9 zvoli\u0165 program Premium<\/strong>. Aby v\u0161ak klient mohol vyu\u017e\u00edva\u0165 pr\u00e1ve tento najvy\u0161\u0161\u00ed program, je u\u017e teraz nutnos\u0165ou ma\u0165 implementovan\u00fa slu\u017ebu a z\u00edskan\u00fd certifik\u00e1t Overen\u00fd obchod<\/strong>. Bez neho sa va\u0161a ponuka bude zobrazova\u0165 v\u017edy na ni\u017e\u0161\u00edch poz\u00edci\u00e1ch a nie v TOP 5 na detaile produktu, ako by ste chceli. Pre porovnanie: klient, ktor\u00fd m\u00e1 udelen\u00fd certifik\u00e1t Overen\u00fd obchod a nastaven\u00fd program Premium m\u00e1 o 77% viac preklikov ako klient s nastaven\u00fdm programom Promo a bez ocenenia Overen\u00fd obchod. I\u0161lo pritom o rovnak\u00fd segment pon\u00fakan\u00fdch produktov.<\/p>\n

    \"Pricemania\"<\/a><\/p>\n

    Ak ste e-shop, ktor\u00fd u\u017e m\u00e1 z\u00edskan\u00fd certifik\u00e1t Overen\u00fd obchod, m\u00e1te mo\u017enos\u0165 si na va\u0161e str\u00e1nky vlo\u017ei\u0165 na\u0161e kr\u00e1sne widgety<\/strong>, v\u010faka ktor\u00fdm bud\u00fa va\u0161i z\u00e1kazn\u00edci v\u017edy vedie\u0165, \u017ee ste spo\u013eahliv\u00fdm a d\u00f4veryhodn\u00fdm obchodom. \u010co op\u00e4\u0165 zvy\u0161uje mieru konverzie priamo vo va\u0161om obchode. Tak\u00fdto widget si viete nasadi\u0165 ve\u013emi jednoducho, pridan\u00edm k\u00f3du na miesto v str\u00e1nke, kde sa m\u00e1 zobrazova\u0165. K\u00f3d n\u00e1jdete v administra\u010dnom rozhran\u00ed v z\u00e1lo\u017eke Ocenenia \/ Overen\u00fd obchod<\/a>. Pripom\u00ednam, \u017ee plat\u00ed iba pre e-shopy, ktor\u00e9 u\u017e maj\u00fa z\u00edskan\u00fd certifik\u00e1t Overen\u00fd obchod.<\/p>\n

    \"Pricemania\"<\/a><\/p>\n

    Je chybou myslie\u0165 si, \u017ee na cenovom porovn\u00e1va\u010di sa d\u00e1 bojova\u0165 iba najni\u017e\u0161ou cenou. To, \u017ee m\u00e1 e-shop najlep\u0161ie ceny neznamen\u00e1, \u017ee bude ma\u0165 aj najviac preklikov, a t\u00fdm p\u00e1dom nemusia rie\u0161i\u0165 poz\u00edcie v r\u00e1mci porovnania cien. Tu by som op\u00e4\u0165 pou\u017eil nieko\u013eko na\u0161ich \u0161tatist\u00edk. Do prv\u00fdch 5 obchodov v r\u00e1mci detailu produktu sa preklikne a\u017e 75% v\u0161etk\u00fdch potenci\u00e1lnych z\u00e1kazn\u00edkov. Aj preto je potrebn\u00e9 rie\u0161i\u0165 poz\u00edciu v r\u00e1mci porovnania cien.<\/strong><\/p>\n

    \"Pricemania\"<\/strong><\/p>\n

    Okrem \u0161tandardn\u00e9ho porovnania cien pon\u00faka Pricemania aj \u010fal\u0161ie formy komunik\u00e1cie<\/strong>, v\u010faka ktor\u00fdm sa viete odl\u00ed\u0161i\u0165 od konkurencie a budova\u0165 pritom aj zna\u010dku, ale najm\u00e4 zv\u00fdrazni\u0165 va\u0161e konkuren\u010dn\u00e9 v\u00fdhody<\/strong>.<\/p>\n

    Samozrejme, niekto m\u00f4\u017ee namieta\u0165, \u017ee bannery<\/strong> v dne\u0161nej dobe nemaj\u00fa \u017eiaden zmysel, \u017ee existuje ur\u010dit\u00e1 \u201ebannerov\u00e1 slepota\u201c, \u017ee im bannery ni\u010d neprin\u00e1\u0161aj\u00fa. Tu by som v\u0161ak op\u00e4\u0165 oponoval. Dlhodobo \u00faspe\u0161n\u00e9 s\u00fa u n\u00e1s najm\u00e4 e-shopy, ktor\u00e9 pracuj\u00fa aj na svojej zna\u010dke.<\/strong><\/p>\n

    E-shopy ako Alza, Hej, Mall, TPD, Okay, Parfums s\u00fa toho d\u00f4kazom. Pr\u00e1ve in\u00fdmi formami komunik\u00e1cie viete upozorni\u0165 na va\u0161e v\u00fdhody a konkuren\u010dn\u00e9 rozdiely. Pre\u010do si m\u00e1 z\u00e1kazn\u00edk vybra\u0165 pr\u00e1ve v\u00e1s. Bannerov\u00e9 form\u00e1ty \u010dasto funguj\u00fa ako sekund\u00e1rny druh n\u00e1v\u0161tevnosti. Ak tak\u00fdto banner z\u00e1kazn\u00edk vid\u00ed, je mo\u017en\u00e9, \u017ee aj ke\u010f pr\u00e1ve neklikol, pr\u00edde na va\u0161e str\u00e1nky priamo, popr\u00edpade v inej s\u00favislosti. Jednoducho si v\u00e1s zapam\u00e4t\u00e1. Pre\u010do pod\u013ea v\u00e1s mnoh\u00ed klienti vyu\u017e\u00edvaj\u00fa billboardy? Tie neviete ani odmera\u0165, ani upravi\u0165, no aj napriek tomu si ich klient plat\u00ed. Je to pr\u00e1ve o tom, by\u0165 viden\u00fd.<\/strong><\/p>\n

    \"Pricemania\"<\/strong><\/a><\/p>\n

    Ako marketingov\u00fd kan\u00e1l je Pricemania ve\u013emi zauj\u00edmav\u00fdm port\u00e1lom. Okrem klasick\u00e9ho porovnania cien, alebo vyu\u017eitia bannerov<\/strong> (form\u00e1ty 986×200, 250×250, 715×100, 600×400), si viete budova\u0165 meno aj form\u00e1tmi, ktor\u00e9 nie s\u00fa \u00faplne \u0161tandardn\u00e9, ale z\u00e1rove\u0148 s\u00fa ve\u013emi dobre vidite\u013en\u00e9. Ide najm\u00e4 o r\u00f4zne PR \u010dl\u00e1nky<\/strong>, v s\u00fa\u010dasnej dobe dokonca aj vo forme videa<\/strong>.<\/p>\n

    \"Pricemania\"<\/a><\/p>\n

    \"Pricemania\"<\/a><\/p>\n

    \u010eal\u0161\u00edmi form\u00e1tmi s\u00fa s\u00fa\u0165a\u017ee<\/strong> \u010di direct maily<\/strong>.<\/p>\n

    \"Pricemania\"<\/a><\/p>\n

    Netreba sa v\u00f4bec ob\u00e1va\u0165. Na\u0161\u00edm cie\u013eom je pom\u00f4c\u0165 v\u00e1m vo va\u0161om biznise.<\/strong> Aj preto sme pred dvoma rokmi spustili projekt Pricemania Academy<\/strong><\/a> zameran\u00fd na vzdel\u00e1vanie v online biznise, v ktorom v\u00e1m pon\u00fakame mo\u017enos\u0165 nau\u010di\u0165 sa v\u0161etky d\u00f4le\u017eit\u00e9 a potrebn\u00e9 veci pre va\u0161u pr\u00e1cu.<\/p>\n

    Ako ste si ur\u010dite v\u0161imli, Pricemania<\/strong><\/a> pon\u00faka obrovsk\u00e9 mo\u017enosti a teraz je u\u017e iba na v\u00e1s, \u010di ich vyu\u017eijete naplno a budete \u00faspe\u0161n\u00ed, resp. \u010di sa udr\u017e\u00edte na vrchole a nedo\u017eenie v\u00e1s konkurencia. Ak m\u00e1te ak\u00e9ko\u013evek ot\u00e1zky nev\u00e1hajte n\u00e1s kontaktova\u0165, radi v\u00e1m porad\u00edme a pom\u00f4\u017eeme.<\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    O tom, \u010do s\u00fa cenov\u00e9 porovn\u00e1va\u010de u\u017e toho bolo nap\u00edsan\u00e9 dos\u0165, ale viete, ako si spr\u00e1vne nastavi\u0165 Pricemaniu tak, aby ste…<\/p>\n","protected":false},"author":1,"featured_media":850,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[323],"tags":[330,343,328],"yoast_head":"\nAko vytla\u010di\u0165 z Pricemanie maximum? - Pricemania<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pricemania.sk\/blog\/ako-vytlacit-z-pricemanie-maximum\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ako vytla\u010di\u0165 z Pricemanie maximum? - Pricemania\" \/>\n<meta property=\"og:description\" content=\"O tom, \u010do s\u00fa cenov\u00e9 porovn\u00e1va\u010de u\u017e toho bolo nap\u00edsan\u00e9 dos\u0165, ale viete, ako si spr\u00e1vne nastavi\u0165 Pricemaniu tak, aby ste…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pricemania.sk\/blog\/ako-vytlacit-z-pricemanie-maximum\/\" \/>\n<meta property=\"og:site_name\" content=\"Pricemania\" \/>\n<meta property=\"article:published_time\" content=\"2014-10-14T10:47:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pricemania.sk\/blog\/wp-content\/uploads\/2014\/10\/PM_1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"989\" \/>\n\t<meta property=\"og:image:height\" content=\"869\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor:\">\n\t<meta name=\"twitter:data1\" content=\"Pricemania\">\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" content=\"7 min\u00fat\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.pricemania.sk\/blog\/#website\",\"url\":\"https:\/\/www.pricemania.sk\/blog\/\",\"name\":\"Pricemania\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.pricemania.sk\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"sk-SK\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.pricemania.sk\/blog\/ako-vytlacit-z-pricemanie-maximum\/#primaryimage\",\"inLanguage\":\"sk-SK\",\"url\":\"https:\/\/www.pricemania.sk\/blog\/wp-content\/uploads\/2014\/10\/PM_1.jpg\",\"width\":989,\"height\":869,\"caption\":\"Pricemania\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.pricemania.sk\/blog\/ako-vytlacit-z-pricemanie-maximum\/#webpage\",\"url\":\"https:\/\/www.pricemania.sk\/blog\/ako-vytlacit-z-pricemanie-maximum\/\",\"name\":\"Ako vytla\\u010di\\u0165 z Pricemanie maximum? 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