{"id":847,"date":"2014-10-01T08:17:07","date_gmt":"2014-10-01T06:17:07","guid":{"rendered":"https:\/\/www.pricemania.sk\/blog\/co-potrebuje-dobry-e-shop-alebo-ako-premenit-navstevu-na-zakaznika\/"},"modified":"2014-10-01T08:17:07","modified_gmt":"2014-10-01T06:17:07","slug":"co-potrebuje-dobry-e-shop-alebo-ako-premenit-navstevu-na-zakaznika","status":"publish","type":"post","link":"https:\/\/www.pricemania.sk\/blog\/co-potrebuje-dobry-e-shop-alebo-ako-premenit-navstevu-na-zakaznika\/","title":{"rendered":"\u010co potrebuje dobr\u00fd e-shop alebo ako premeni\u0165 n\u00e1v\u0161tevu na z\u00e1kazn\u00edka"},"content":{"rendered":"<p>M\u00e1te mo\u017enos\u0165 si vybra\u0165 z dvoch rovnak\u00fdch bielych tri\u010diek. Na jednom z nich bude vy\u0161it\u00fd mal\u00fd krokod\u00edl, zn\u00e1ma ikona svetozn\u00e1mej m\u00f3dnej zna\u010dky. Ktor\u00e9 si vyberiete? V\u00e4\u010d\u0161ina z n\u00e1s by siahla asi po tom zna\u010dkovom, preto\u017ee ver\u00edme, \u017ee je kvalitnej\u0161ie. O tom, \u017ee zna\u010dka pred\u00e1va, niet poch\u00fdb a k\u00fdm sa biznis vy\u0161plh\u00e1 na tento top level, stoj\u00ed to n\u00e1mahu, \u010das, peniaze a hlavne \u0161ikovn\u00fdch \u013eud\u00ed. Branding alebo budovanie zna\u010dky je alfa a omega ka\u017ed\u00e9ho \u00faspe\u0161n\u00e9ho biznisu, a to nielen z h\u013eadiska imid\u017eu, ale aj generovania zisku. No a o tom, \u017ee to rovnako plat\u00ed aj v online biznise sa porozpr\u00e1vam s Michalom Kr\u00e1lom, zakladate\u013eom port\u00e1lu Pricemania.<\/p>\n<p>  <!--more-->  <\/p>\n<p><strong>M\u00e1te mo\u017enos\u0165 si vybra\u0165 z dvoch rovnak\u00fdch bielych tri\u010diek. Na jednom z nich bude vy\u0161it\u00fd mal\u00fd krokod\u00edl, zn\u00e1ma ikona svetozn\u00e1mej m\u00f3dnej zna\u010dky. Ktor\u00e9 si vyberiete? V\u00e4\u010d\u0161ina z n\u00e1s by siahla asi po tom zna\u010dkovom, preto\u017ee ver\u00edme, \u017ee je kvalitnej\u0161ie. O tom, \u017ee zna\u010dka pred\u00e1va, niet poch\u00fdb a k\u00fdm sa biznis vy\u0161plh\u00e1 na tento top level, stoj\u00ed to n\u00e1mahu, \u010das, peniaze a hlavne \u0161ikovn\u00fdch \u013eud\u00ed. Branding alebo budovanie zna\u010dky je alfa a omega ka\u017ed\u00e9ho \u00faspe\u0161n\u00e9ho biznisu, a to nielen z h\u013eadiska imid\u017eu, ale aj generovania zisku. No a o tom, \u017ee to rovnako plat\u00ed aj v online biznise sa porozpr\u00e1vam s Michalom Kr\u00e1lom, zakladate\u013eom port\u00e1lu Pricemania.<\/strong><\/p>\n<p><iframe src=\"http:\/\/www.ta3.com\/embed\/20140917-6FA44D97-6234-4BA8-BCDA-C81924CB54F7.html\" scrolling=\"no\" width=\"500\" height=\"320\"><\/iframe><\/p>\n<p><em>My sme sa asi pred rokom spolu rozpr\u00e1vali na t\u00e9mu online biznisu, av\u0161ak sk\u00f4r o tom, ako si v\u00f4bec vybudova\u0165 dobr\u00fd e-shop, na \u010do d\u00e1va\u0165 pozor a ktor\u00e9 chyby s\u00fa tie naj\u010dastej\u0161ie. Dnes sa po\u010fme rozpr\u00e1va\u0165 o konkr\u00e9tnej\u0161\u00edch veciach. Ke\u010f u\u017e e-shop m\u00e1me, ako z neho urobi\u0165 naozaj dobr\u00fd brand? Od \u010doho z\u00e1vis\u00ed, aby som z m\u00f4jho dobr\u00e9ho e-shopu vybudovala kvalitn\u00fa zna\u010dku, o ktorej bud\u00fa vedie\u0165?<\/em><\/p>\n<p>Medzi majite\u013emi e-shopov \u010dasto panuje tak\u00fd m\u00fdtus, \u017ee v\u0161etko na internete je v najni\u017e\u0161ej cene a \u017ee pokia\u013e nie s\u00fa najlacnej\u0161\u00ed, tak z\u00e1kazn\u00edci u nich nebud\u00fa nakupova\u0165, \u010do \u00faplne nie je pravda. Ostatn\u00e9 roky sa uk\u00e1zalo, \u017ee na internete na slovenskom trhu vyhr\u00e1vaj\u00fa pr\u00e1ve siln\u00e9 zna\u010dky. To znamen\u00e1, \u017ee t\u00e1 siln\u00e1 zna\u010dka nejak\u00fdm sp\u00f4sobom deklaruje tie hodnoty, ktor\u00e9 e-shop pon\u00faka a <strong>nie je to naozaj len o tej najni\u017e\u0161ej cene, ale o tom, aby som si vybudoval vz\u0165ah k z\u00e1kazn\u00edkovi<\/strong>, dok\u00e1zal komunikova\u0165 naozajstn\u00fa kvalitu, seri\u00f3znos\u0165 a d\u00f4veryhodnos\u0165 a tak\u00fdmto sp\u00f4sobom v podstate premenil n\u00e1v\u0161tevy na mojom e-shope na z\u00e1kazn\u00edkov.<\/p>\n<p><em>Hovorila som aj v \u00favode o tom, \u017ee branding nie je iba o imid\u017ei, teda nie je to iba investovanie do toho, aby m\u00f4j e-shop niekto poznal, ale aj o tom, aby sme mali tie \u010d\u00edsla tro\u0161ku v plusov\u00fdch hodnot\u00e1ch, v\u0161ak?<\/em><\/p>\n<p>\u00c1no a ve\u013ea e-shopov si neuvedomuje, \u017ee <strong>zna\u010dka nie je len o tom, ako p\u00f4sob\u00edm na mojich z\u00e1kazn\u00edkov, ale m\u00e1 re\u00e1lny dopad na \u0161tatistiky e-shopu<\/strong>, najm\u00e4 na mieru konverzie. To znamen\u00e1, \u017ee je ve\u013ek\u00fd rozdiel, \u010di v\u00e1\u0161 e-shop m\u00e1 mieru konverzie 1% alebo 8%. Pr\u00e1ve tie siln\u00e9 zna\u010dky maj\u00fa mieru konverzie v\u00fdrazne vy\u0161\u0161iu, a t\u00fdm p\u00e1dom pri rovnakej n\u00e1v\u0161tevnosti dok\u00e1\u017eu vygenerova\u0165 v\u00fdrazne vy\u0161\u0161\u00ed obrat.<\/p>\n<p><em>To je slu\u0161n\u00e1 motiv\u00e1cia. Po\u010fme mo\u017eno e\u0161te \u010falej. Napr\u00edklad t\u00e9ma dizajn. M\u00e1me si necha\u0165 nejak\u00e9 to pole p\u00f4sobnosti, popusti\u0165 uzdu fant\u00e1zii a vy\u0161anti\u0165 na e-shope kreat\u00edvne? Lebo dnes je celkom n\u00e1ro\u010dn\u00e9 sa v\u00f4bec odl\u00ed\u0161i\u0165, ak m\u00e1me rovnak\u00fd produkt, rovnak\u00fa slu\u017ebu, aby sme neboli rovnak\u00ed aj vizu\u00e1lne. Ak\u00e9 z\u00e1sady platia pri dizajne e-shopu?<\/em><\/p>\n<p>Treba si uvedomi\u0165, \u017ee pri n\u00e1v\u0161teve u\u017e\u00edvate\u013ea vo va\u0161om e-shope m\u00e1te p\u00e1r sek\u00fand na to, aby ste ho zaujali. To znamen\u00e1, \u017ee pokia\u013e ten dizajn nie je profesion\u00e1lny, vyzer\u00e1 ve\u013emi low-costovo, tak pod\u013ea neho v\u00e1s bude vn\u00edma\u0165 aj ten v\u00e1\u0161 potenci\u00e1lny z\u00e1kazn\u00edk. Ten <strong>dizajn by mal zodpoveda\u0165 v prvom rade va\u0161ej cie\u013eovej skupine<\/strong> a segmentu, v ktorom p\u00f4sob\u00edte. Samozrejme, s tou kreat\u00edvou to netreba preh\u00e1\u0148a\u0165, lebo niekedy to potom m\u00f4\u017ee \u00eds\u0165 na \u00fakor efektivity. Tak\u017ee inak by mal vyzera\u0165 e-shop pokia\u013e p\u00f4sob\u00edte v segmente drah\u00fdch \u0161perkov, cielite teda na vy\u0161\u0161ie pr\u00edjmov\u00e9 skupiny, ako e-shop pre mami\u010dky, kde pred\u00e1vate detsk\u00e9 veci a podobne.<\/p>\n<p><img loading=\"lazy\" class=\" size-full wp-image-844\" src=\"https:\/\/www.pricemania.sk\/blog\/wp-content\/uploads\/2014\/10\/TA3-Branding-e-shopov-1.png\" alt=\"TA3 branding e-shopov\" width=\"100%\" height=\"NaN\" srcset=\"https:\/\/www.pricemania.sk\/blog\/wp-content\/uploads\/2014\/10\/TA3-Branding-e-shopov-1.png 698w, https:\/\/www.pricemania.sk\/blog\/wp-content\/uploads\/2014\/10\/TA3-Branding-e-shopov-1-300x169.png 300w, https:\/\/www.pricemania.sk\/blog\/wp-content\/uploads\/2014\/10\/TA3-Branding-e-shopov-1-370x208.png 370w, https:\/\/www.pricemania.sk\/blog\/wp-content\/uploads\/2014\/10\/TA3-Branding-e-shopov-1-540x304.png 540w, https:\/\/www.pricemania.sk\/blog\/wp-content\/uploads\/2014\/10\/TA3-Branding-e-shopov-1-470x265.png 470w, https:\/\/www.pricemania.sk\/blog\/wp-content\/uploads\/2014\/10\/TA3-Branding-e-shopov-1-270x152.png 270w\" sizes=\"(max-width: 698px) 100vw, 698px\" \/><\/p>\n<p><em>My sme sa spolu rozpr\u00e1vali, \u017ee okrem dizajnu je ve\u013emi d\u00f4le\u017eit\u00fd aj obsah. Lebo dobr\u00fd produkt a dobr\u00e1 cena je ok, ale treba chcie\u0165 viac. Osobne, napr\u00edklad, ke\u010f idem na str\u00e1nku nejak\u00e9ho e-shopu, tak ma dos\u0165 povzbud\u00ed, ak si pre\u010d\u00edtam nejak\u00e9 recenzie alebo nejak\u00e9 blogy \u010di texty s pridanou hodnotou. Do akej miery je to v\u00f4bec d\u00f4le\u017eit\u00e9 pre z\u00e1kazn\u00edka?<\/em><\/p>\n<p>Hovor\u00ed sa, \u017ee \u201econtent is king\u201c, to znamen\u00e1, \u017ee <strong>pr\u00e1ve kvalitn\u00fd obsah na str\u00e1nke e-shopu a v\u0161eobecne na weboch odli\u0161uje priemern\u00e9 e-shopy od t\u00fdch \u0161pi\u010dkov\u00fdch<\/strong>, respekt\u00edve naopak. A pr\u00e1ve t\u00ed najlep\u0161\u00ed hr\u00e1\u010di na trhu investuj\u00fa kopec financi\u00ed a \u00fasilia do toho, aby mali unik\u00e1tny obsah na str\u00e1nke e-shopu. Teda unik\u00e1tne popisky, \u010dasto maj\u00fa vlastn\u00e9 fotografie, parametre k produktom, v\u0161etko, \u010do pom\u00e1ha z\u00e1kazn\u00edkovi vybra\u0165 si produkt vhodn\u00fd pr\u00e1ve pre neho. Aj vyh\u013ead\u00e1va\u010de ve\u013emi silno ber\u00fa do \u00favahy pr\u00e1ve t\u00fa unik\u00e1tnos\u0165 obsahu a pom\u00e1haj\u00fa v\u00e1\u0161mu e-shopu potom zobrazova\u0165 sa vy\u0161\u0161ie vo v\u00fdsledkoch vyh\u013ead\u00e1vania.<\/p>\n<p><em>E\u0161te ot\u00e1zka k t\u00fdm recenzi\u00e1m. Do akej miery ich treba bra\u0165 ako od\u00f4vodnen\u00e9 alebo ako naozaj uver\u00edm, \u017ee tie recenzie s\u00fa pravdiv\u00e9?<\/em><\/p>\n<p>Prv\u00e1 vec je, \u017ee tie recenzie treba ma\u0165. Je preuk\u00e1zan\u00e9 na mnoh\u00fdch v\u00fdskumoch, \u017ee u\u017e\u00edvate\u013esk\u00e9 recenzie alebo z\u00e1kazn\u00edcke recenzie maj\u00fa ve\u013emi v\u00fdrazn\u00fd vplyv na n\u00e1kupn\u00e9 rozhodnutia spotrebite\u013eov. \u0160peci\u00e1lne, ak si nejak\u00fdm sp\u00f4sobom viem overi\u0165 seri\u00f3znos\u0165 toho hodnotenia, najm\u00e4 pokia\u013e to hodnotia moji zn\u00e1mi alebo priatelia, tak samozrejme, d\u00f4veryhodnos\u0165 tak\u00fdchto recenzi\u00ed je v\u00fdrazne vy\u0161\u0161ia. Vo v\u0161eobecnosti <strong>maj\u00fa recenzie produktov a z\u00e1rove\u0148 aj recenzie e-shopov na rozhodnutie z\u00e1kazn\u00edkov ve\u013emi vysok\u00fd vplyv<\/strong>, tak\u017ee netreba to podce\u0148ova\u0165 a ide\u00e1lne je motivova\u0165 va\u0161ich z\u00e1kazn\u00edkov, aby ste z\u00edskavali po n\u00e1kupe od nich feedback, lebo to potom pom\u00e1ha \u010fal\u0161\u00edm z\u00e1kazn\u00edkom sa rozhodova\u0165, pre\u010do nak\u00fapi\u0165 pr\u00e1ve u v\u00e1s.<\/p>\n<p><em>M\u00e1me zvl\u00e1dnut\u00fd z\u00e1kladn\u00fd brand, m\u00e1me zvl\u00e1dnut\u00fd dizajn, obsah, chceme v\u0161ak dosta\u0165 viac. Chceme, aby viac vedeli o n\u00e1s, o na\u0161ej zna\u010dke. Je na to nieko\u013eko sp\u00f4sobov, nieko\u013eko n\u00e1strojov, povedzme si tie z\u00e1kladn\u00e9 a v \u010dom s\u00fa tak\u00e9 v\u00fdnimo\u010dn\u00e9, aby sme mo\u017eno in\u0161pirovali majite\u013eov e-shopov, ktor\u00fdm smerom sa maj\u00fa vyda\u0165.<\/em><\/p>\n<p>Ten online marketingov\u00fd mix je ve\u013emi \u0161irok\u00fd a mo\u017enosti, ktor\u00e9 m\u00e1te na internete s\u00fa prakticky neobmedzen\u00e9. K\u013e\u00fa\u010dov\u00e9 je, \u017ee sa netreba spolieha\u0165 na jeden zdroj n\u00e1v\u0161tevnosti. Je ve\u013emi nebezpe\u010dn\u00e9, ak ste z\u00e1visl\u00ed napr\u00edklad \u010disto len od porovn\u00e1va\u010dov cien alebo len od konkr\u00e9tneho vyh\u013ead\u00e1va\u010da \u010di od konkr\u00e9tnej soci\u00e1lnej siete. Treba diverzifikova\u0165 marketingov\u00fd mix a <strong>investova\u0165 rovnomerne, ide\u00e1lne do jednotliv\u00fdch zdrojov, pr\u00edpadne do t\u00fdch, ktor\u00e9 v\u00e1m prin\u00e1\u0161aj\u00fa najv\u00e4\u010d\u0161iu mieru n\u00e1vratnosti invest\u00edcie<\/strong>. Z\u00e1kladom je zabezpe\u010di\u0165 si popredn\u00e9 poz\u00edcie vo vyh\u013ead\u00e1va\u010doch, \u010do m\u00f4\u017eete urobi\u0165 dvoma sp\u00f4sobmi. Bu\u010f teda formou SEO, \u010do je optimaliz\u00e1cia pre vyh\u013ead\u00e1va\u010de, alebo platen\u00fdmi kan\u00e1lmi od jednotliv\u00fdch vyh\u013ead\u00e1va\u010dov. Potom je, samozrejme, d\u00f4le\u017eitou zlo\u017ekou marketingov\u00e9ho mixu najm\u00e4 e-mail marketing. To znamen\u00e1, \u017ee sa sna\u017e\u00edte motivova\u0165 va\u0161ich existuj\u00facich z\u00e1kazn\u00edkov, aby nak\u00fapili u v\u00e1s znova, \u010do je v\u017edy lacnej\u0161ie, ako z\u00edskava\u0165 nov\u00fdch z\u00e1kazn\u00edkov. V dne\u0161nej dobe je ve\u013emi k\u013e\u00fa\u010dov\u00e9 budova\u0165 si vz\u0165ahy so z\u00e1kazn\u00edkmi a poskytova\u0165 aj z\u00e1kazn\u00edcku podporu z\u00e1kazn\u00edkom na soci\u00e1lnych sie\u0165ach.<\/p>\n<p><img loading=\"lazy\" class=\" size-full wp-image-845\" src=\"https:\/\/www.pricemania.sk\/blog\/wp-content\/uploads\/2014\/10\/TA3-Branding-e-shopov.png\" alt=\"TA3 branding e-shopov Michal Kr\u00e1l\" width=\"100%\" height=\"NaN\" srcset=\"https:\/\/www.pricemania.sk\/blog\/wp-content\/uploads\/2014\/10\/TA3-Branding-e-shopov.png 698w, https:\/\/www.pricemania.sk\/blog\/wp-content\/uploads\/2014\/10\/TA3-Branding-e-shopov-300x169.png 300w, https:\/\/www.pricemania.sk\/blog\/wp-content\/uploads\/2014\/10\/TA3-Branding-e-shopov-370x208.png 370w, https:\/\/www.pricemania.sk\/blog\/wp-content\/uploads\/2014\/10\/TA3-Branding-e-shopov-540x304.png 540w, https:\/\/www.pricemania.sk\/blog\/wp-content\/uploads\/2014\/10\/TA3-Branding-e-shopov-470x265.png 470w, https:\/\/www.pricemania.sk\/blog\/wp-content\/uploads\/2014\/10\/TA3-Branding-e-shopov-270x152.png 270w\" sizes=\"(max-width: 698px) 100vw, 698px\" \/><\/p>\n<p><em>Hovorili ste, \u017ee je lep\u0161ie si budova\u0165 vernostn\u00fa z\u00e1klad\u0148u ako st\u00e1le z\u00edskava\u0165 nejak\u00fdch nov\u00fdch z\u00e1kazn\u00edkov. Povedzme si viac o tom.<\/em><\/p>\n<p>Rie\u0161ia to v\u0161etky najv\u00e4\u010d\u0161ie e-shopy na trhu, lebo v prvej f\u00e1ze potrebujete z\u00edska\u0165 nejak\u00fd bal\u00edk, nejak\u00fa masu z\u00e1kazn\u00edkov, ktor\u00ed u v\u00e1s nak\u00fapia prv\u00fdkr\u00e1t. Potom rie\u0161ite to, ak\u00fdm sp\u00f4sobom ich motivova\u0165, aby nak\u00fapili opakovane a ide\u00e1lne vo fin\u00e1le tak, aby ste si s nimi vybudovali naozaj dlhotrvaj\u00faci vz\u0165ah a povedomie o zna\u010dke. To sa potom prejavuje v tom, \u017ee v\u00e1s odpor\u00fa\u010daj\u00fa svojim zn\u00e1mym, rodine a to je pr\u00e1ve to, \u010do je snom ka\u017ed\u00e9ho on-line market\u00e9ra, aby sa zna\u010dka \u0161\u00edrila medzi \u013eu\u010fmi sp\u00f4sobom word of mouth, to znamen\u00e1 \u00fastnym podan\u00edm medzi z\u00e1kazn\u00edkmi. <strong>Vybudova\u0165 si b\u00e1zu vern\u00fdch z\u00e1kazn\u00edkov je ve\u013emi zlo\u017eit\u00e9<\/strong>. Ve\u013ea e-shopov to rie\u0161i formou zbierania nejak\u00fdch bodov za n\u00e1kupy, pr\u00edpadne za prid\u00e1vanie recenzi\u00ed alebo za odporu\u010denie v\u00e1\u0161ho e-shopu svojim zn\u00e1mym. Ur\u010dite to nie je jednoduch\u00e9, ale je to mo\u017enos\u0165.<\/p>\n<p><em>A vernostn\u00e9 programy?<\/em><\/p>\n<p>\u00c1no, to je s\u00fa\u010das\u0165ou cel\u00e9ho procesu budovania vernosti. Ak je dobre nastaven\u00fd vernostn\u00fd program, tak naozaj m\u00e1 z\u00e1sadn\u00fd vplyv na to, aby ten ist\u00fd z\u00e1kazn\u00edk u v\u00e1s nak\u00fapil opakovane. Mysl\u00edm si, \u017ee <strong>slovensk\u00ed z\u00e1kazn\u00edci s\u00fa pomerne loj\u00e1lni k zna\u010dk\u00e1m, pokia\u013e s\u00fa s nimi spokojn\u00ed<\/strong>. To znamen\u00e1, \u017ee \u010dasto u\u017e vo fin\u00e1le nerozhoduje ani tak cena, ako sk\u00f4r pozit\u00edvna sk\u00fasenos\u0165 s n\u00e1kupom v danom e-shope a vtedy s\u00fa \u010dasto z\u00e1kazn\u00edci sk\u00f4r ochotn\u00ed si priplati\u0165 za n\u00e1kup namiesto toho, aby h\u013eadali za ka\u017ed\u00fa cenu najlacnej\u0161\u00ed e-shop na trhu.<\/p>\n<p>&nbsp;<\/p>\n<p><em>Na vybudovanie zna\u010dky treba \u010das, peniaze a dobr\u00fdch a \u0161ikovn\u00fdch \u013eud\u00ed. Ke\u010f toto v\u0161etko m\u00e1m, potrebujem vidie\u0165 nejak\u00fd feedback, do akej miery to naozaj funguje. Hovorili ste, \u017ee na internete je skvel\u00e9 to, \u017ee v\u0161etko sa d\u00e1 mera\u0165. Ako teda zist\u00edm, \u010di naozaj na\u0161a snaha, \u010das a peniaze vych\u00e1dzaj\u00fa t\u00fdm spr\u00e1vnym smerom a ako si to v\u00f4bec viem overi\u0165?<\/em><\/p>\n<p>\u00c1no, webov\u00e1 analytika je absol\u00fatne z\u00e1kladom pre optimaliz\u00e1ciu v\u00e1\u0161ho online biznisu. To znamen\u00e1, \u017ee <strong>pokia\u013e nie\u010do nemeriate, nem\u00f4\u017eete to ani zlep\u0161i\u0165<\/strong>. Existuje mno\u017estvo analytick\u00fdch n\u00e1strojov na trhu, ktor\u00e9 m\u00f4\u017eete na toto pou\u017ei\u0165. \u010ci u\u017e na anal\u00fdzu spr\u00e1vania sa va\u0161ich z\u00e1kazn\u00edkov v e-shope, na v\u00fdsledky v\u00e1\u0161ho e-mail marketingu, na v\u00fdsledky va\u0161ich kampan\u00ed vo vyh\u013ead\u00e1va\u010doch alebo na aktivitu v\u00e1\u0161ho e-shopu na soci\u00e1lnych sie\u0165ach. V\u0161etko je merate\u013en\u00e9, a t\u00fdm p\u00e1dom to viete aj nejak\u00fdm sp\u00f4sobom zanalyzova\u0165, napr\u00edklad \u010do rob\u00edte spr\u00e1vne, pr\u00edpadne \u010do viete zlep\u0161i\u0165, a n\u00e1sledne pri \u010fal\u0161\u00edch kampaniach tomu m\u00f4\u017eete prisp\u00f4sobi\u0165 va\u0161e \u010fal\u0161ie kroky a strat\u00e9giu. Tak\u017ee <strong>z\u00e1kladom od spustenia je ma\u0165 spr\u00e1vne nastaven\u00e9 analytick\u00e9 n\u00e1stroje<\/strong>, aby ste od za\u010diatku mali \u010do mo\u017eno najviac r\u00f4znorod\u00fdch d\u00e1t o va\u0161ich z\u00e1kazn\u00edkoch a o tom, ak\u00fdm sp\u00f4sobom nakupuj\u00fa.<\/p>\n<p><img loading=\"lazy\" class=\" size-full wp-image-846\" src=\"https:\/\/www.pricemania.sk\/blog\/wp-content\/uploads\/2014\/10\/TA3.jpg\" alt=\"TA3 Michal Kr\u00e1l Daniela Pir\u0161elov\u00e1\" width=\"100%\" height=\"NaN\" srcset=\"https:\/\/www.pricemania.sk\/blog\/wp-content\/uploads\/2014\/10\/TA3.jpg 720w, https:\/\/www.pricemania.sk\/blog\/wp-content\/uploads\/2014\/10\/TA3-225x300.jpg 225w, https:\/\/www.pricemania.sk\/blog\/wp-content\/uploads\/2014\/10\/TA3-370x493.jpg 370w, https:\/\/www.pricemania.sk\/blog\/wp-content\/uploads\/2014\/10\/TA3-470x627.jpg 470w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/p>\n<p><em>Inov\u00e1cie s\u00fa na jednej strane ve\u013ekou dev\u00edzou, ale \u010dasto m\u00f4\u017eu aj zabi\u0165 nejak\u00fd biznis alebo podnikanie. Asi o chv\u00ed\u013eo\u010dku u\u017e tak\u00e1 oby\u010dajn\u00e1 vec, ako objedn\u00e1va\u0165 si z e-shopu cez notebook alebo iPad bude minulos\u0165ou, lebo ka\u017ed\u00fd budeme chcie\u0165 vytiahnu\u0165 n\u00e1\u0161 smartf\u00f3n a objedna\u0165 si v\u0161etko ve\u013emi r\u00fdchlo tu a teraz. Tomu sa hovor\u00ed responz\u00edvny dizajn, v\u0161ak? Povedzme si o tom viac.<\/em><\/p>\n<p>\u00c1no, mobiln\u00e9 technol\u00f3gie s\u00fa nezadr\u017eate\u013ene tu, to v\u0161etci vid\u00edme. Moment\u00e1lne je <strong>miera n\u00e1v\u0161tevnosti alebo podiel n\u00e1v\u0161tevnosti z mobiln\u00fdch zariaden\u00ed na e-shopoch zhruba niekde medzi 15-30%<\/strong>, \u010do u\u017e v\u00f4bec nie je zanedbate\u013en\u00e9. A naozaj na to treba reagova\u0165 aj priamo vo va\u0161om e-shope. Treba si uvedomi\u0165, \u017ee z\u00e1kazn\u00edk, ktor\u00fd ide cez smartf\u00f3n alebo cez tablet, naozaj potrebuje inak zobrazen\u00fd v\u00e1\u0161 e-shop, ako ke\u010f pristupuje z klasick\u00e9ho po\u010d\u00edta\u010da. Tomu sa pr\u00e1ve venuje oblas\u0165 responz\u00edvneho dizajnu, \u010do je ide\u00e1lne rie\u0161enie, ako v podstate zobrazi\u0165 va\u0161u web str\u00e1nku na mobilnom zariaden\u00ed v\u00e1\u0161mu potenci\u00e1lnemu z\u00e1kazn\u00edkovi a aj to m\u00e1 z\u00e1sadn\u00fd dopad na v\u00fdsledky. <strong>Je logick\u00e9, \u017ee pokia\u013e e-shop alebo web nie je prisp\u00f4soben\u00fd smartf\u00f3nu, tak n\u00e1kup v takomto e-shope je ve\u013emi problematick\u00fd<\/strong>. Len si predstavte naozaj n\u00e1ro\u010dn\u00e9 vyp\u013a\u0148anie jednotliv\u00fdch formul\u00e1rov a tak \u010falej. Pr\u00e1ve preto t\u00e1 miera konverzie z mobiln\u00fdch zariaden\u00ed je potom \u010dasto v\u00fdrazne ni\u017e\u0161ia, pokia\u013e nem\u00e1te prisp\u00f4soben\u00fd v\u00e1\u0161 web pre mobiln\u00e9 zariadenie. Tak\u017ee treba to ur\u010dite rie\u0161i\u0165, lebo ten podiel bude v\u00fdrazne narasta\u0165 ka\u017ed\u00fdm rokom. Moment\u00e1lne sa zhruba zdvojn\u00e1sobuje ka\u017ed\u00fd rok a netreba to podce\u0148ova\u0165.<\/p>\n<p><em>Ke\u010f sme sa rozpr\u00e1vali vonku e\u0161te pred nakr\u00facan\u00edm, povedali ste ve\u013emi pekn\u00fa a m\u00fadru vetu, \u017ee biznis, aj tento online, je o em\u00f3ci\u00e1ch. V\u017edy to na \u013eud\u00ed plat\u00ed, v\u017edy viac ako tie konkr\u00e9tne parametre \u013eud\u00ed zauj\u00edma, \u010do pre\u017eij\u00fa, ke\u010f nie\u010do uvidia, ak\u00fdm sp\u00f4sobom ich to motivuje. Ako sa mo\u017eno in\u0161pirova\u0165, aby bol online biznis naozaj dobr\u00fd a kvalitn\u00fd, aby sme dosiahli to, \u017ee si z\u00e1kazn\u00edci vyber\u00fa akur\u00e1t ten n\u00e1\u0161 a nie in\u00fd?<\/em><\/p>\n<p>Treba sa u\u010di\u0165 od t\u00fdch najlep\u0161\u00edch na trhu, to znamen\u00e1, \u017ee pr\u00e1ve t\u00ed popredn\u00ed hr\u00e1\u010di \u010di u\u017e medzi e-shopmi, alebo aj z\u013eavov\u00fdmi port\u00e1lmi, ktor\u00e9 dok\u00e1\u017eu dokonale odprezentova\u0165 \u010dasto, povedzme v \u00favodzovk\u00e1ch, oby\u010dajn\u00e9 produkty. A pr\u00e1ve o tom to je, o tom, ako zabali\u0165 ten produkt, ako ho odprezentova\u0165, ako doplni\u0165 nejak\u00fd multimedi\u00e1lny obsah, ktor\u00fd vo v\u00e1s vyvol\u00e1va em\u00f3ciu. <strong>Pr\u00e1ve t\u00e1 em\u00f3cia je to, \u010do vo fin\u00e1le rozhoduje o n\u00e1kupe<\/strong>. Nie je to \u010dasto o nejak\u00fdch racion\u00e1lnych pocitoch a zhodnoten\u00ed parametru produktu. Je to naozaj o tom, ako sa s t\u00fdm dan\u00fdm produktom budete c\u00edti\u0165 a ak\u00fd vo v\u00e1s vyvol\u00e1va pocit.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e1te mo\u017enos\u0165 si vybra\u0165 z dvoch rovnak\u00fdch bielych tri\u010diek. Na jednom z nich bude vy\u0161it\u00fd mal\u00fd krokod\u00edl, zn\u00e1ma ikona svetozn\u00e1mej m\u00f3dnej&hellip;<\/p>\n","protected":false},"author":1,"featured_media":844,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[324],"tags":[383,385,384],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u010co potrebuje dobr\u00fd e-shop alebo ako premeni\u0165 n\u00e1v\u0161tevu na z\u00e1kazn\u00edka - Pricemania<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pricemania.sk\/blog\/co-potrebuje-dobry-e-shop-alebo-ako-premenit-navstevu-na-zakaznika\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u010co potrebuje dobr\u00fd e-shop alebo ako premeni\u0165 n\u00e1v\u0161tevu na z\u00e1kazn\u00edka - Pricemania\" \/>\n<meta property=\"og:description\" content=\"M\u00e1te mo\u017enos\u0165 si vybra\u0165 z dvoch rovnak\u00fdch bielych tri\u010diek. 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