{"id":2547,"date":"2021-10-07T17:13:12","date_gmt":"2021-10-07T15:13:12","guid":{"rendered":"https:\/\/www.pricemania.sk\/blog\/?p=2547"},"modified":"2021-10-07T17:15:48","modified_gmt":"2021-10-07T15:15:48","slug":"top-sezona-je-za-dverami-ako-maximalizovat-trzby-vasho-e-shopu","status":"publish","type":"post","link":"https:\/\/www.pricemania.sk\/blog\/top-sezona-je-za-dverami-ako-maximalizovat-trzby-vasho-e-shopu\/","title":{"rendered":"Top sez\u00f3na je za dverami. Ako maximalizova\u0165 tr\u017eby v\u00e1\u0161ho e-Shopu?"},"content":{"rendered":"\t\t
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Uva\u017eujete o tom, ako z bl\u00ed\u017eiacej sa\u00a0top sez\u00f3ny<\/strong>\u00a0vo v\u00e4\u010d\u0161ine e-commerce segmentov\u00a0vy\u0165a\u017ei\u0165 maximum<\/strong>?
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Pr\u00e1ve v obdob\u00ed okt\u00f3bra\u00a0a\u017e janu\u00e1ra e-shopy vygeneruj\u00fa v\u00fdznamn\u00fa \u010das\u0165 celoro\u010dn\u00e9ho obratu a zisku.\u00a0Aby ste vy\u0165a\u017eili z tohto obdobia maximum pre v\u00e1\u0161 e-shop,\u00a0odpor\u00fa\u010dame urobi\u0165 tieto kroky a opatrenia na Va\u0161om webe a vo Va\u0161ich\u00a0 kampaniach na\u00a0www.pricemania.sk<\/a>\u00a0a\u00a0www.pricemania.cz<\/a><\/strong>:<\/p>

1. Skontrolujte si spr\u00e1vnu funk\u010dnos\u0165 a pou\u017eite\u013enos\u0165 v\u00e1\u0161ho webu<\/strong>
\u00a0\u010cudovali by ste sa, ko\u013eko e-shopov m\u00e1 technick\u00e9 chyby na webe, ktor\u00e9 br\u00e1nia z\u00e1kazn\u00edkom nak\u00fapi\u0165. Medzi naj\u010dastej\u0161ie chyby patria:
\u2013\u00a0ne\u00fapln\u00e9 produktov\u00e9 inform\u00e1cie<\/strong>\u00a0(ch\u00fdbaj\u00face popisy, parametre, obr\u00e1zky, recenzie a\u00a0\u010fal\u0161ie inform\u00e1cie, ktor\u00e9 z\u00e1kazn\u00edkom s\u0165a\u017euj\u00fa v\u00fdber vhodn\u00e9ho produktu)
\u2013 neaktu\u00e1lne inform\u00e1cie o\u00a0skladovej dostupnosti<\/strong>\u00a0produktov (ve\u013ea z\u00e1kazn\u00edkov preferuje r\u00fdchlos\u0165 dodania pred najni\u017e\u0161ou cenou)
\u2013\u00a0bari\u00e9ry v n\u00e1kupnom procese<\/strong>, napr\u00edklad povinn\u00e1 registr\u00e1cia, probl\u00e9my s platbou a podobne (nie je ni\u010d hor\u0161ie ako pr\u00eds\u0165 o z\u00e1kazn\u00edka tesne pred dokon\u010den\u00edm objedn\u00e1vky)
\u2013 pomal\u00e9 na\u010d\u00edtavanie webu (skontrolujte si nastavenia a v pr\u00edpade potreby dopytujte dod\u00e1vate\u013ea e-shopov\u00e9ho rie\u0161enia)
\u2013 nedostato\u010dn\u00fd\u00a0z\u00e1kazn\u00edcky servis\u00a0<\/strong>(pr\u00e1ve t\u00fdmto sp\u00f4sobom viete oh\u00fari\u0165 z\u00e1kazn\u00edka a z\u00edska\u0165 si ho na svoju stranu)<\/p>

2. Skontrolujte si spr\u00e1vnos\u0165 a \u00faplnos\u0165 \u0161trukt\u00fary v\u00e1\u0161ho XML feedu na www.pricemania.sk a www.pricemania.cz:<\/strong>
\u2013 kompletn\u00fa\u00a0\u0161pecifik\u00e1ciu XML feedu n\u00e1jdete tu<\/a>
\u2013 ak m\u00e1te EAN alebo Part Number k\u00f3dy v datab\u00e1ze, je vysoko \u017eiaduce, aby ste ich, v z\u00e1ujme zv\u00fd\u0161enia zaradenosti, doplnili aj do v\u00e1\u0161ho XML feedu
\u2013 skontrolujte, \u010di uv\u00e1dzate skladov\u00fa dostupnos\u0165 a cenu za dopravu
\u2013 v pr\u00edpade ak\u00fdchko\u013evek ot\u00e1zok oh\u013eadom XML feedu \u010di p\u00e1rovania produktov, pros\u00edm, p\u00ed\u0161te na support@pricemania.sk<\/p>

3. Skontrolujte si nastavenia obchodu a ceny preklikov:<\/strong>
\u2013 pre maxim\u00e1lnu vizibilitu V\u00e1\u0161ho e-shopu v detaile produktu na Pricemanii odpor\u00fa\u010dam zvoli\u0165\u00a0program Premium,<\/strong>\u00a0v\u010faka ktor\u00e9mu sa viete zobrazova\u0165 na popredn\u00fdch poz\u00edci\u00e1ch (vrchn\u00fd box s odpor\u00fa\u010dan\u00fdmi obchodmi si rozdel\u00ed v priemere a\u017e\u00a0 75 % v\u0161etk\u00fdch preklikov\/konverzi\u00ed z detailu produktu)
\u2013 z\u00e1rove\u0148 si skontrolujte\u00a0nastavenia ceny preklikov<\/strong>, ak m\u00e1te v detaile produktu CTR-ko (Click-Through-Rate, \u010di\u017ee preklikovos\u0165) ni\u017e\u0161ie ako 10 %, je vysok\u00fd predpoklad, \u017ee nav\u00fd\u0161en\u00edm ceny prekliku si viete zabezpe\u010di\u0165 lep\u0161ie poz\u00edcie v porovnan\u00ed cien \u2013 t\u00fdm p\u00e1dom sa zv\u00fd\u0161i aj podiel preklikov do V\u00e1\u0161ho e-shopu na \u00fakor konkurencie<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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4. Skontrolujte si nastavenia Pricemania Content Network:<\/strong>
\u2013 v\u010faka Pricemania Content Network sa va\u0161e ponuky v niektor\u00fdch segmentoch m\u00f4\u017eu zobrazova\u0165 aj mimo Pricemanie na kvalitn\u00fdch obsahov\u00fdch weboch a viete tak oslovi\u0165 v niektor\u00fdch pr\u00edpadoch a\u017e o 100 % viac potenci\u00e1lnych z\u00e1kazn\u00edkov ako pri zobrazovan\u00ed len na Pricemania.sk<\/span>
\u2013 viac o PCN sa dozviete v tomto \u010dl\u00e1nku na na\u0161om blogu:\u00a0<\/span>https:\/\/www.pricemania.sk\/blog\/pricemania-content-network-vsetko-co-potrebujete-vediet\/<\/a>
\u2013 aby ste vedeli\u00a0<\/span>n\u00e1v\u0161tevnos\u0165 spr\u00e1vne vyhodnocova\u0165<\/strong>, vysoko odpor\u00fa\u010dame zapn\u00fa\u0165 si taggovanie odkazov cez UTM parametre a n\u00e1sledne uvid\u00edte v\u00fdkon jednotliv\u00fdch publisherov (\u010di\u017ee obsahov\u00fdch webov) v kampaniach vo va\u0161om Google Analytics \u00fa\u010dte<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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5. Po\u010fte s Pricemaniou na \u010desk\u00fd trh<\/strong>
\u2013 tento rok postupne rozbiehame aj \u010desk\u00fa verziu\u00a0<\/span>Pricemanie<\/a>\u00a0(zatia\u013e vo vybran\u00fdch kateg\u00f3ri\u00e1ch:\u00a0https:\/\/www.pricemania.cz\/zarazeni-produktu-do-kategorii\/)<\/span>
\u2013 hoci n\u00e1v\u0161tevnos\u0165 sa buduje postupne, v\u00fdhoda je, \u017ee vzh\u013eadom na ni\u017e\u0161iu konkurenciu si m\u00f4\u017eete ukroji\u0165 v\u00fdznamn\u00fa \u010das\u0165 konverzi\u00ed pre v\u00e1\u0161 e-shop<\/span>
\u2013 te\u0161\u00edme sa na spolupr\u00e1cu na \u010deskom trhu!<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tChcem sa registrova\u0165 na Pricemania.cz<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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6. Vyu\u017eite \u010fal\u0161ie mo\u017enosti na podporu predaja, budovanie zna\u010dky a zv\u00fd\u0161enie vizibility V\u00e1\u0161ho e-shopu na trhu:<\/strong>
\u2013 budovanie zna\u010dky prispieva k zv\u00fd\u0161eniu\u00a0d\u00f4veryhodnosti e-shopu, \u010do m\u00e1 zase\u00a0vplyv na\u00a0celkov\u00fa mieru konverzie e-shopu<\/strong>\u00a0(najlep\u0161ie e-shopy na trhu dosahuj\u00fa mieru konverzie na \u00farovni 10 \u2013 15 %, priemer sa h\u00fdbe na \u00farovni 1 \u2013 2 %)
-pr\u00e1ve miera konverzie priamo ovplyv\u0148uje celkov\u00fa ziskovos\u0165 e-shopu
\u2013 vyu\u017eite mo\u017enosti odpromova\u0165 V\u00e1\u0161 e-shop formou bannerovej kampane, s\u00fa\u0165a\u017ee \u010di newslettera zaslan\u00e9ho 9\u00a0000+ pou\u017e\u00edvate\u013eom Pricemanie
\u2013 ak si chcete necha\u0165 poradi\u0165 na\u0161imi konzultantmi,\u00a0kontaktujte n\u00e1s a do 24\u00a0hod\u00edn sa v\u00e1m ozveme<\/strong><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tChcem zv\u00fd\u0161i\u0165 m\u00f4j obrat z Pricemanie, kontaktujte ma<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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7. Nespoliehajte sa len na porovn\u00e1va\u010de cien, rozv\u00edjajte aj ostatn\u00e9 marketingov\u00e9 kan\u00e1ly:<\/strong>
\u2013 porovn\u00e1va\u010de cien prin\u00e1\u0161aj\u00fa vo v\u00e4\u010d\u0161ine pr\u00edpadov najlep\u0161\u00ed pomer cena\/v\u00fdkon, ale odpor\u00fa\u010dam rozv\u00edja\u0165 aj \u010fal\u0161ie zdroje n\u00e1v\u0161tevnosti, ako s\u00fa:
\u2013 reklamn\u00fd syst\u00e9m\u00a0Google A<\/a>ds<\/a><\/strong>\u00a0(Google je najv\u00e4\u010d\u0161\u00ed vyh\u013ead\u00e1va\u010d na Slovensku a pon\u00faka naozaj \u0161irok\u00e9 a efekt\u00edvne mo\u017enosti inzercie)
\u2013\u00a0soci\u00e1lne siete<\/strong>\u00a0(Facebook, Instagram, Twitter, LinkedIn, YouTube)
\u2013\u00a0e-mailov\u00fd marketing<\/strong>\u00a0(najlep\u0161\u00edm e-shopom tvoria tr\u017eby z newsletterov a\u017e \u00a030 % z celkov\u00e9ho obratu)
\u2013\u00a0Public Relations (PR)<\/strong>\u00a0je oblas\u0165, ktor\u00fa 90 % e-shopov v\u00f4bec nerie\u0161i, preto je tu ide\u00e1lny priestor na odl\u00ed\u0161enie sa od konkurencie a posilnenie imid\u017eu V\u00e1\u0161ho e-shopu
\u2013\u00a0Affiliate marketing<\/strong>\u00a0a \u010fal\u0161ie marketingov\u00e9 mo\u017enosti, kreativite sa medze neklad\u00fa a v online prostred\u00ed to plat\u00ed dvojn\u00e1sobne
\u00a0
Na trhu je kvantum firiem aj n\u00e1strojov pre e-commerce, ak sa potrebujete zorientova\u0165, ur\u010dite bude pre v\u00e1s u\u017eito\u010dn\u00fd\u00a0Katal\u00f3g overen\u00fdch firiem pre e-commerce<\/a>.<\/p>

Ak potrebujete pom\u00f4c\u0165 celkovo so zvy\u0161ovan\u00edm n\u00e1v\u0161tevnosti, obratu e-shopu a skvalit\u0148ovan\u00edm V\u00e1\u0161ho webu, vyu\u017eite mo\u017enos\u0165 konzult\u00e1ci\u00ed:<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tChcem vyu\u017ei\u0165 mo\u017enos\u0165 bezplatnej konzult\u00e1cie, kontaktujte ma<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Budeme sa te\u0161i\u0165 na kontakt s Vami a prajeme v\u00e1m vydaren\u00fa sez\u00f3nu!<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Uva\u017eujete o tom, ako z bl\u00ed\u017eiacej sa\u00a0top sez\u00f3ny\u00a0vo v\u00e4\u010d\u0161ine e-commerce segmentov\u00a0vy\u0165a\u017ei\u0165 maximum?\u00a0Pr\u00e1ve v obdob\u00ed okt\u00f3bra\u00a0a\u017e janu\u00e1ra e-shopy vygeneruj\u00fa v\u00fdznamn\u00fa \u010das\u0165 celoro\u010dn\u00e9ho…<\/p>\n","protected":false},"author":4,"featured_media":2535,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[323],"tags":[],"yoast_head":"\nTop sez\u00f3na je za dverami. Ako maximalizova\u0165 tr\u017eby v\u00e1\u0161ho e-Shopu? - Pricemania<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pricemania.sk\/blog\/top-sezona-je-za-dverami-ako-maximalizovat-trzby-vasho-e-shopu\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top sez\u00f3na je za dverami. Ako maximalizova\u0165 tr\u017eby v\u00e1\u0161ho e-Shopu? - Pricemania\" \/>\n<meta property=\"og:description\" content=\"Uva\u017eujete o tom, ako z bl\u00ed\u017eiacej sa\u00a0top sez\u00f3ny\u00a0vo v\u00e4\u010d\u0161ine e-commerce segmentov\u00a0vy\u0165a\u017ei\u0165 maximum?\u00a0Pr\u00e1ve v obdob\u00ed okt\u00f3bra\u00a0a\u017e janu\u00e1ra e-shopy vygeneruj\u00fa v\u00fdznamn\u00fa \u010das\u0165 celoro\u010dn\u00e9ho…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pricemania.sk\/blog\/top-sezona-je-za-dverami-ako-maximalizovat-trzby-vasho-e-shopu\/\" \/>\n<meta property=\"og:site_name\" content=\"Pricemania\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-07T15:13:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-07T15:15:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pricemania.sk\/blog\/wp-content\/uploads\/2021\/10\/Image-from-iOS-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1324\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor:\">\n\t<meta name=\"twitter:data1\" content=\"Michal Kral\">\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" content=\"4 min\u00faty\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.pricemania.sk\/blog\/#website\",\"url\":\"https:\/\/www.pricemania.sk\/blog\/\",\"name\":\"Pricemania\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.pricemania.sk\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"sk-SK\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.pricemania.sk\/blog\/top-sezona-je-za-dverami-ako-maximalizovat-trzby-vasho-e-shopu\/#primaryimage\",\"inLanguage\":\"sk-SK\",\"url\":\"https:\/\/www.pricemania.sk\/blog\/wp-content\/uploads\/2021\/10\/Image-from-iOS-2.jpg\",\"width\":2000,\"height\":1324},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.pricemania.sk\/blog\/top-sezona-je-za-dverami-ako-maximalizovat-trzby-vasho-e-shopu\/#webpage\",\"url\":\"https:\/\/www.pricemania.sk\/blog\/top-sezona-je-za-dverami-ako-maximalizovat-trzby-vasho-e-shopu\/\",\"name\":\"Top sez\\u00f3na je za dverami. 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