{"id":2384,"date":"2021-06-09T17:19:38","date_gmt":"2021-06-09T15:19:38","guid":{"rendered":"https:\/\/www.pricemania.sk\/blog\/?p=2384"},"modified":"2021-12-09T11:50:48","modified_gmt":"2021-12-09T10:50:48","slug":"pricemania-content-network-vsetko-co-potrebujete-vediet","status":"publish","type":"post","link":"https:\/\/www.pricemania.sk\/blog\/pricemania-content-network-vsetko-co-potrebujete-vediet\/","title":{"rendered":"Pricemania Content Network – v\u0161etko \u010do potrebujete vedie\u0165"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Pricemania Content Network je nov\u00e1 <\/span>sie\u0165 kvalitn\u00fdch obsahov\u00fdch partnerov Pricemanie, v r\u00e1mci ktorej zobrazujeme v novink\u00e1ch, recenzi\u00e1ch a porovn\u00e1vac\u00edch testoch denne aktualizovan\u00e9 widgety<\/span> s ponukami a priamym preklikom do v\u00e1\u0161ho e-shopu.<\/span><\/p>

Cie\u013eom je roz\u0161\u00edri\u0165 z\u00e1ber va\u0161ich kampan\u00ed aj mimo Pricemanie a n\u00e1sobne tak zv\u00fd\u0161i\u0165 ve\u013ekos\u0165 publika, ktor\u00e9 oslov\u00edte s va\u0161imi ponukami.<\/span><\/p>

Uk\u00e1\u017eka Pricemania widgetu na \u0161pi\u010dkovom webe o mobiln\u00fdch technol\u00f3gi\u00e1ch www.mojandroid.sk (n\u00e1v\u0161tevnos\u0165 500 000+ n\u00e1v\u0161tev mesa\u010dne):<\/i><\/span><\/p>

\u00a0<\/span><\/span><\/span><\/p>

Ak\u00e9 s\u00fa v\u00fdhody PCN pre e-shopy?<\/span><\/h2>
  1. Okrem n\u00e1v\u0161tevnosti z Pricemania.sk za\u010dnete generova\u0165 <\/span>n\u00e1v\u0161tevnos\u0165 a obrat aj z \u010fal\u0161\u00edch kvalitn\u00fdch obsahov\u00fdch webov<\/span> (spolu n\u00e1v\u0161tevnos\u0165 3 mil.+ u\u017e\u00edvate\u013eov mesa\u010dne).<\/span><\/li>
  2. Oslov\u00edte nov\u00fdch z\u00e1kazn\u00edkov<\/span> v momente, ke\u010f sa rozhoduj\u00fa, \u010do si k\u00fapia (recenzie, porovn\u00e1vacie testy, novinky, rebr\u00ed\u010dky top produktov apod.).<\/span>\u00a0<\/span><\/li>
  3. Budujete zna\u010dku v\u00e1\u0161ho e-shopu<\/span> na kvalitn\u00fdch vysoko nav\u0161tevovan\u00fdch obsahov\u00fdch a \u010dasto \u0161pecializovan\u00fdch weboch z v\u00e1\u0161ho segmentu.<\/span><\/li><\/ol>

    Ak\u00e9 s\u00fa v\u00fdhody PCN pre u\u017e\u00edvate\u013ea?<\/span><\/h2>
    1. Z recenzie\/testu\/\u010dl\u00e1nku na obsahovom webe sa prostredn\u00edctvom widgetu u\u017e\u00edvate\u013e <\/span>preklik\u00e1va priamo do e-shopu<\/span> a t\u00fdm p\u00e1dom odpad\u00e1 jeden medzikrok (n\u00e1v\u0161teva porovn\u00e1va\u010da) pred n\u00e1kupom.<\/span><\/li>
    2. Priamo pri recenzii vid\u00ed <\/span>denne aktualizovan\u00e9 ceny produktov<\/span> a to ho povzbudzuje sk\u00f4r dokon\u010di\u0165 n\u00e1kup.<\/span><\/li>
    3. Priamo vo widgete si vie u\u017e\u00edvate\u013e<\/span> e-shopy zoradi\u0165 pod\u013ea odpor\u00fa\u010dan\u00fdch<\/span> (\u0161tandardn\u00e9 zobrazenie) alebo zoradi\u0165 pod\u013ea <\/span>najni\u017e\u0161ej ceny<\/span>.<\/span>\u00a0<\/span><\/li><\/ol>

      \u010co mus\u00edte urobi\u0165, aby ste sa za\u010dali zobrazova\u0165 v PCN?<\/span><\/h2>

      V\u00f4bec ni\u010d. Vo widgetoch sa automaticky zobrazuj\u00fa ponuky akt\u00edvnych platiacich z\u00e1kazn\u00edkov Pricemania.sk s kreditom. <\/span>O zobrazen\u00ed v defaultnom raden\u00ed vo widgete rozhoduje nastaven\u00e1 CPC v kombin\u00e1cii s % \u00faspe\u0161nos\u0165ou preklikovosti CTR<\/span>.<\/span><\/p>

      Aktu\u00e1lne maj\u00fa partneri nasaden\u00e9 2 typy widgetov:<\/span><\/p>

      1. \u0160tandardn\u00fd widget<\/span> – rozbalen\u00fd widget v \u010dl\u00e1nku (recenzia, test, porovnanie apod.), ktor\u00fd obsahuje 3-10 pon\u00fak e-shopov s porovnan\u00edm cien a preklikom do e-shopu) <\/span><\/span><\/li>
      2. Single widget<\/span> – preklik cez tla\u010didlo napr. \u201cZisti\u0165 cenu\u201d alebo \u201cUk\u00e1\u017e najlep\u0161iu ponuku\u201d, ktor\u00fd preklikne u\u017e\u00edvate\u013ea na vybran\u00fd e-shop pod\u013ea parametrov – CPC a CTR. <\/span><\/span>\"\"<\/li><\/ol>

        Ko\u013eko zaplat\u00edte za prekliky z PCN?<\/span><\/p>

        Na obsahov\u00fa sie\u0165 sa vz\u0165ahuj\u00fa <\/span>identick\u00e9 nastavenia ceny preklikov<\/span>, ak\u00e9 m\u00e1te na <\/span>www.pricemania.sk<\/span><\/a>. \u010ci\u017ee pri raden\u00ed pod\u013ea odpor\u00fa\u010dan\u00fdch sa berie do \u00favahy va\u0161a nastaven\u00e1 CPC v r\u00e1mci auk\u010dn\u00e9ho syst\u00e9mu, pri zoraden\u00ed pod\u013ea najni\u017e\u0161ej ceny plat\u00edte fixn\u00fa cenu prekliku 0,05 EUR.<\/span><\/p>

        \u00a0<\/span><\/p>

        V pr\u00edpade z\u00e1ujmu si viete <\/span>nastavi\u0165 samostatne ceny preklikov pre jednotliv\u00e9 port\u00e1ly<\/span> (pr\u00edpadne medi\u00e1lne skupiny), na ktor\u00fdch sa zobrazuj\u00fa va\u0161e ponuky. Ich zoznam transparentne zobrazujeme na rovnakej z\u00e1lo\u017eke, kde si nastavujete ceny za preklik.<\/span><\/p>

        \u00a0<\/span><\/p>

        Nastavenie sa mana\u017euje formou <\/span>koeficientu<\/span>, \u010di\u017ee n\u00e1sobkom va\u0161ej ceny, ktor\u00fa u\u017e m\u00e1te nastaven\u00fa na Pricemania.sk, pri\u010dom minim\u00e1lna hodnota je 0,1x. \u010ci\u017ee ak m\u00e1te nastaven\u00fa CPC na Pricemania.sk 0,50 EUR, tak za preklik z PCN z dan\u00e9ho port\u00e1lu zaplat\u00edte 0,05 EUR, av\u0161ak budete sa zobrazova\u0165 na ni\u017e\u0161\u00edch poz\u00edci\u00e1ch, pr\u00edpadne m\u00f4\u017eete z widgetu \u00faplne vypadn\u00fa\u0165. Naopak, ak nastav\u00edte koeficient napr. 1,5x, m\u00f4\u017eete sa na dobre performuj\u00facich port\u00e1loch dosta\u0165 vo widgetoch e\u0161te vy\u0161\u0161ie.<\/span><\/p>

        Pre \u00fapln\u00e9 vypnutie sa z konkr\u00e9tneho port\u00e1lu sta\u010d\u00ed nastavi\u0165 koeficient 0<\/span>.<\/span><\/p>

        <\/span><\/span><\/p>

        Na ak\u00fdch weboch sa bud\u00fa zobrazova\u0165 va\u0161e ponuky?<\/span><\/h2>

        Na spolupr\u00e1cu oslovujeme v\u00fdhradne<\/span> kvalitn\u00e9 obsahov\u00e9 weby <\/span>so zauj\u00edmavou n\u00e1v\u0161tevnos\u0165ou (v\u00e4\u010d\u0161inou v st\u00e1tis\u00edcoch n\u00e1v\u0161tev mesa\u010dne), ktor\u00e9 maj\u00fa pridan\u00fa hodnotu pre u\u017e\u00edvate\u013eov a pom\u00e1haj\u00fa sa im rozhodn\u00fa\u0165 pri v\u00fdbere vhodn\u00e9ho produktu.<\/span><\/p>

        Widgety sa zobrazuj\u00fa napr\u00edklad aj na t\u00fdchto renomovan\u00fdch weboch:<\/span><\/p>