{"id":1320,"date":"2020-04-08T07:19:09","date_gmt":"2020-04-08T05:19:09","guid":{"rendered":"https:\/\/www.pricemania.sk\/blog\/ako-si-znizit-naklady-na-google-shopping-kampane-az-o-20\/"},"modified":"2022-09-05T12:09:53","modified_gmt":"2022-09-05T10:09:53","slug":"ako-si-znizit-naklady-na-google-shopping-kampane-az-o-20","status":"publish","type":"post","link":"https:\/\/www.pricemania.sk\/blog\/ako-si-znizit-naklady-na-google-shopping-kampane-az-o-20\/","title":{"rendered":"Ako si zn\u00ed\u017ei\u0165 n\u00e1klady na Google Shopping kampane a\u017e o 20 % – Pricemania CSS program"},"content":{"rendered":"

Zapojte sa do CSS programu Pricemania a u\u0161etrite a\u017e 20% n\u00e1kladov na Google Shopping. <\/p>\n

<\/p>\n

<\/p>\n

Google Shopping kampane s\u00fa dnes u\u017e \u0161tandardn\u00fdm n\u00e1strojom v r\u00e1mci marketingovej strat\u00e9gie ka\u017ed\u00e9ho e-shopu. Umo\u017e\u0148uj\u00fa vo v\u00fdsledkoch vyh\u013ead\u00e1vania zobrazi\u0165 produktov\u00fd inzer\u00e1t s obr\u00e1zkom a cenou a priamym preklikom do e-shopu.<\/strong><\/p>\n

V\u010faka vy\u0161\u0161ej vizibilite a konkr\u00e9tnej\u0161\u00edm inform\u00e1ci\u00e1m tento form\u00e1t dosahuje vysok\u00fa preklikovos\u0165 (CTR) a \u010dasto tak generuje v\u00fdznamn\u00fa v\u00e4\u010d\u0161inu celkov\u00e9ho obratu z Google Ads reklamn\u00e9ho syst\u00e9mu u e-shopov. A z\u00e1rove\u0148 prin\u00e1\u0161a oproti be\u017en\u00fdm textov\u00fdm inzer\u00e1tom v\u00e4\u010d\u0161inou n\u00e1sobne lep\u0161\u00ed ROAS (\u010di\u017ee n\u00e1vratnos\u0165 kampane).<\/p>\n

\"CSS1\"<\/p>\n

\u0160peci\u00e1lne teraz po\u010das \u201ckoronav\u00edrus\u201d situ\u00e1cie si v Pricemanii<\/a> uvedomujeme, \u017ee mimoriadna situ\u00e1cia vytvor\u00ed obrovsk\u00fd tlak na finan\u010dn\u00fa situ\u00e1ciu (nielen) e-shopov a teda tlak na n\u00e1vratnos\u0165 (ROI\/ROAS) ak\u00fdchko\u013evek marketingov\u00fdch aktiv\u00edt bude e\u0161te vy\u0161\u0161\u00ed ako doteraz.<\/strong><\/p>\n

Google CSS program (Comparison Shopping Services = porovn\u00e1vacie slu\u017eby ako Pricemania)<\/strong><\/p>\n

Aj preto sme sa zapojili do Google CSS programu<\/a>, aby sme na\u0161im klientom vedeli prinies\u0165 \u0161peci\u00e1lny benefit od Googlu, ktor\u00fd v\u00e1m umo\u017en\u00ed zn\u00ed\u017ei\u0165 si n\u00e1klady na Google Shopping kampane a\u017e do 20 % a zv\u00fd\u0161i\u0165 re\u00e1lnu ziskovos\u0165 kampan\u00ed.<\/p>\n

Ko\u013eko pe\u0148az\u00ed v\u00e1m tento benefit prinesie?<\/strong><\/p>\n

To z\u00e1vis\u00ed pochopite\u013ene od v\u00e1\u0161ho rozpo\u010dtu, ale aj od toho ak\u00fa strat\u00e9giu zvol\u00edte. Tento benefit toti\u017e m\u00f4\u017eete vyu\u017ei\u0165 dvoma sp\u00f4sobmi:
A) Na zv\u00fd\u0161enie obratu<\/strong> z Google Shopping kampan\u00ed – ak nech\u00e1te nastavenie cien za preklik rovnak\u00e9 ako doteraz, v\u010faka zapojeniu do CSS programu z\u00edskate\u0165 v\u00fdznamn\u00fd n\u00e1rast obratu pri nezmenen\u00fdch n\u00e1kladoch (napr. pri cene prekliku 1 EUR v skuto\u010dnosti biddujete 1,20 EUR, \u010do v\u00e1m prinesie viac n\u00e1v\u0161tevnosti a konverzi\u00ed)
B) Na zn\u00ed\u017eenie n\u00e1kladov<\/strong> na Google Shopping kampane – aj po zn\u00ed\u017een\u00ed cien za prekliky zost\u00e1vate v skuto\u010dnosti na p\u00f4vodn\u00fdch cen\u00e1ch za prekliky v aukcii a teda z\u00edskate +- porovnate\u013en\u00fa n\u00e1v\u0161 tevnos\u0165, ale pri ni\u017e\u0161\u00edch n\u00e1kladoch<\/p>\n

Pre\u010do Google poskytuje tak\u00fdto benefit?<\/strong><\/p>\n

Bol k tomu dotla\u010den\u00fd Eur\u00f3pskou komisiou na z\u00e1klade s\u00fadnych sporov o zneu\u017e\u00edvan\u00ed dominantn\u00e9ho postavenia na trhu. V sporoch dlhodobo ide najm\u00e4 o zv\u00fdhod\u0148ovanie vlastn\u00fdch slu\u017eieb vo v\u00fdsledkoch vyh\u013ead\u00e1vania na \u00fakor konkurencie. Ide o komplikovan\u00fa pr\u00e1vno-obchodn\u00fa problematiku, v pr\u00edpade z\u00e1ujmu sa dozviete viac napr. v tomto \u010dl\u00e1nku<\/a>.<\/p>\n

Ak\u00e9 s\u00fa benefity Pricemania CSS programu?<\/strong><\/p>\n

1. Cena<\/strong> \u2013 m\u00f4\u017eete z\u00edska\u0165 z\u013eavu a\u017e do 20 % na v\u0161etky reklamy v N\u00e1kupoch (Google Shopping Ads) \u00faplne zdarma
2. 100 % nez\u00e1visl\u00e9<\/strong> \u2013 nie je podmienkou vyu\u017ei\u0165 na\u0161e agent\u00farne slu\u017eby. M\u00f4\u017eete pokra\u010dova\u0165 v inzercii aj s agent\u00farou, ktor\u00fa ste mali doteraz
3. Pokrytie 21 kraj\u00edn E\u00da<\/strong>, kde be\u017e\u00ed CSS program (SK, CZ, HU, AT, PL, RO, FR, DE, ES, PT, IT, CH, NL, BE, UK, IE, DK, FI, SE, NO, GR)
4. V spolupr\u00e1ci s agent\u00farou Blue Winston v\u00e1m v pr\u00edpade z\u00e1ujmu zabezpe\u010d\u00edme aj profesion\u00e1lnu spr\u00e1vu a optimaliz\u00e1ciu Google Shopping kampan\u00ed (nie je podmienkou vyu\u017e\u00edvania benefitu)
5. Pr\u00e9miov\u00e1 podpora 24\/7<\/strong> \u2013 Blue Winston je najv\u00e4\u010d\u0161\u00ed Channel Partner pre CEE regi\u00f3n
6. Rozpo\u010det<\/strong> si ur\u010dujete sami \u2013 m\u00f4\u017eete min\u00fa\u0165, \u20ac30, \u20ac50 ale i \u20ac1000 denne do inzercie
7. Zru\u0161i\u0165 m\u00f4\u017eete kedyko\u013evek<\/strong> \u2013 vyu\u017e\u00edvanie na\u0161ich slu\u017eieb ako CSS partnera m\u00f4\u017eete zru\u0161i\u0165 kedyko\u013evek, bez viazanosti a v\u00fdpoveden\u00fdch leh\u00f4t<\/p>\n

Ko\u013eko ma to bude st\u00e1\u0165?<\/strong><\/p>\n

\"\"<\/p>\n

<\/p>\n

\n

Ako n\u00e1ro\u010dn\u00e9 je zapoji\u0165 sa do CSS programu?<\/strong><\/p>\n

Zapojenie sa do slu\u017eby je ve\u013emi jednoduch\u00e9, ide o zop\u00e1r jednoduch\u00fdch krokov, pri\u010dom so v\u0161etk\u00fdm pom\u00f4\u017ee na\u0161a promptn\u00e1 podpora. Do p\u00e1r dn\u00ed u\u017e m\u00f4\u017eete z tohto zapojenia profitova\u0165, pri\u010dom ide pre v\u00e1s o \u010dist\u00fd pr\u00edrastok do zisku (EBITDA), \u010di\u017ee z m\u00f4jho poh\u013eadu nie je nad \u010d\u00edm v\u00e1ha\u0165. Pri men\u0161\u00edch rozpo\u010dtoch m\u00f4\u017ee \u00eds\u0165 o stovky EUR, pri v\u00e4\u010d\u0161\u00edch a\u017e o tis\u00edcky EUR mesa\u010dne \u00faspory (resp. nav\u00fd\u0161enia obratu).<\/p>\n

Benefity Pricemania CSS programu u\u017e akt\u00edvne vyu\u017e\u00edvaj\u00fa:<\/strong><\/p>\n

\"klienti<\/p>\n

\"CSS8\"<\/a><\/p>\n

P.S.: Ak ste market\u00e9r alebo agent\u00fara, ktor\u00e1 spravuje Google Shopping kampane a mali by ste z\u00e1ujem tento benefit pon\u00faknu\u0165 svojim klientom, ozvite sa mi, na toto m\u00e1me tie\u017e pripraven\u00fd model, ka\u017ed\u00fd klient v\u00e1m bude za instantn\u00e9 nav\u00fd\u0161enie ROAS v\u010fa\u010dn\u00fd.<\/p>\n

Ozvite sa n\u00e1m a za\u010dnite \u0161etri\u0165 ihne\u010f!<\/strong><\/p>\n

\"CSS9\"<\/strong><\/span><\/p>\n

<\/p>\n<\/div>\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Zapojte sa do CSS programu Pricemania a u\u0161etrite a\u017e 20% n\u00e1kladov na Google Shopping. <\/p>\n","protected":false},"author":1,"featured_media":1316,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[323],"tags":[591,592],"yoast_head":"\nAko si zn\u00ed\u017ei\u0165 n\u00e1klady na Google Shopping kampane a\u017e o 20 % - Pricemania CSS program - Pricemania<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pricemania.sk\/blog\/ako-si-znizit-naklady-na-google-shopping-kampane-az-o-20\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ako si zn\u00ed\u017ei\u0165 n\u00e1klady na Google Shopping kampane a\u017e o 20 % - Pricemania CSS program - Pricemania\" \/>\n<meta property=\"og:description\" content=\"Zapojte sa do CSS programu Pricemania a u\u0161etrite a\u017e 20% n\u00e1kladov na Google Shopping. \" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pricemania.sk\/blog\/ako-si-znizit-naklady-na-google-shopping-kampane-az-o-20\/\" \/>\n<meta property=\"og:site_name\" content=\"Pricemania\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-08T05:19:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-05T10:09:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pricemania.sk\/blog\/wp-content\/uploads\/2020\/04\/CSS1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"428\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor:\">\n\t<meta name=\"twitter:data1\" content=\"Pricemania\">\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" content=\"3 min\u00faty\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.pricemania.sk\/blog\/#website\",\"url\":\"https:\/\/www.pricemania.sk\/blog\/\",\"name\":\"Pricemania\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.pricemania.sk\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"sk-SK\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.pricemania.sk\/blog\/ako-si-znizit-naklady-na-google-shopping-kampane-az-o-20\/#primaryimage\",\"inLanguage\":\"sk-SK\",\"url\":\"https:\/\/www.pricemania.sk\/blog\/wp-content\/uploads\/2020\/04\/CSS1.png\",\"width\":720,\"height\":428,\"caption\":\"CSS1\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.pricemania.sk\/blog\/ako-si-znizit-naklady-na-google-shopping-kampane-az-o-20\/#webpage\",\"url\":\"https:\/\/www.pricemania.sk\/blog\/ako-si-znizit-naklady-na-google-shopping-kampane-az-o-20\/\",\"name\":\"Ako si zn\\u00ed\\u017ei\\u0165 n\\u00e1klady na Google Shopping kampane a\\u017e o 20 % - 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