{"id":1315,"date":"2020-03-31T14:37:09","date_gmt":"2020-03-31T12:37:09","guid":{"rendered":"https:\/\/www.pricemania.sk\/blog\/ako-sa-zmenilo-spravanie-on-line-nakupujucich-vplyvom-koronavirusu\/"},"modified":"2020-03-31T14:37:09","modified_gmt":"2020-03-31T12:37:09","slug":"ako-sa-zmenilo-spravanie-on-line-nakupujucich-vplyvom-koronavirusu","status":"publish","type":"post","link":"https:\/\/www.pricemania.sk\/blog\/ako-sa-zmenilo-spravanie-on-line-nakupujucich-vplyvom-koronavirusu\/","title":{"rendered":"Ako sa zmenilo spr\u00e1vanie on-line nakupuj\u00facich vplyvom koronav\u00edrusu"},"content":{"rendered":"

T\u00e9ma koronav\u00edrusu aktu\u00e1lne mas\u00edvne h\u00fdbe v\u0161etk\u00fdm oblas\u0165ami n\u00e1\u0161ho \u017eivota. Inak tomu nie je ani pri e-commerce biznise, ktor\u00fd za posledn\u00e9 t\u00fd\u017edne zaznamenal azda najmas\u00edvnej\u0161ie zmeny v n\u00e1kupnom spr\u00e1van\u00ed spotrebite\u013eov za ostatn\u00e9 roky.<\/p>\n

\"Traffic-PM-032020-YoY\"<\/a><\/p>\n

<\/p>\n

T\u00e9ma koronav\u00edrusu aktu\u00e1lne mas\u00edvne h\u00fdbe v\u0161etk\u00fdm oblas\u0165ami n\u00e1\u0161ho \u017eivota. Inak tomu nie je ani pri e-commerce biznise, ktor\u00fd za posledn\u00e9 t\u00fd\u017edne zaznamenal azda najmas\u00edvnej\u0161ie zmeny v n\u00e1kupnom spr\u00e1van\u00ed spotrebite\u013eov za ostatn\u00e9 roky.<\/p>\n

To je pochopite\u013ene sp\u00f4soben\u00e9 najm\u00e4 zatvoren\u00edm v\u00e4\u010d\u0161iny kamenn\u00fdch prev\u00e1dzok po\u010das \u201ckr\u00edzy\u201d a teda aj spotrebitelia, ktor\u00ed doteraz preferovali n\u00e1kup vo fyzick\u00fdch predajniach, moment\u00e1lne nemaj\u00fa na v\u00fdber<\/strong> a boli v podstate don\u00faten\u00ed za\u010da\u0165 nakupova\u0165 on-line.<\/p>\n

Pre e-commerce sa tak neo\u010dak\u00e1vane vytvorila obrovsk\u00e1 pr\u00edle\u017eitos\u0165 z\u00edska\u0165 v kr\u00e1tkom \u010dase mno\u017estvo nov\u00fdch z\u00e1kazn\u00edkov a ide\u00e1lne z nich vytvori\u0165 pravideln\u00fdch nakupuj\u00facich.<\/p>\n

A to sa z\u00e1sadne prejavilo v segmentoch, ktor\u00e9 doteraz boli prim\u00e1rne dom\u00e9nou kamenn\u00fdch predajn\u00ed, ako potraviny, drog\u00e9ria, lieky, hygienick\u00e9 potreby apod.<\/p>\n

Ke\u010f\u017ee v cenovom porovn\u00e1va\u010di www.pricemania.sk<\/a> pokr\u00fdvame prakticky v\u0161etky segmenty on-line predaja (v datab\u00e1ze m\u00e1me aktu\u00e1lne 770 000+ produktov z ponuky tis\u00edcok e-shopov), je teraz mimoriadne zauj\u00edmav\u00e9, ako sa aktu\u00e1lny stav a \u201cdom\u00e1ce v\u00e4zenie\u201d prejavuje na dopyte po jednotliv\u00fdch produktov\u00fdch kateg\u00f3ri\u00e1ch.<\/p>\n

Spracoval som pre v\u00e1s porovnanie preklikov do e-shopov z vybran\u00fdch kateg\u00f3ri\u00ed<\/strong> na www.pricemania.sk<\/a> za obdobie 1.-29.3.2020 vs. 1.-29.3.2019 (vzorka 300 000+ n\u00e1v\u0161tev, \u201ckorona\u201d kateg\u00f3rie som ozna\u010dil ako K, \u010di\u017ee tie, ktor\u00e9 by za norm\u00e1lnych okolnost\u00ed v rebr\u00ed\u010dku v tomto obdob\u00ed ur\u010dite neboli takto vysoko):<\/p>\n

 <\/span><\/span><\/p>\n

\n\n\n\n<\/colgroup>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n

Kateg\u00f3ria<\/span><\/p>\n<\/td>\n

\n

Prekliky 1.-29.3.2020 vs. 1-29.3.2019<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Mobiln\u00e9 telef\u00f3ny<\/span><\/a><\/p>\n<\/td>\n

\n

+22,50 %<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

\u0160ijacie stroje<\/span><\/a> (K)<\/span><\/p>\n<\/td>\n

\n

+10 763 %<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Teplomery<\/span><\/a> (K)<\/span><\/p>\n<\/td>\n

\n

+18 325 %<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Dezinfekcia<\/span><\/a> (K)<\/span><\/p>\n<\/td>\n

\n

+46 500 %<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Sl\u00fachadl\u00e1<\/span><\/a><\/p>\n<\/td>\n

\n

+106 %<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Inteligentn\u00e9 hodinky<\/span><\/a><\/p>\n<\/td>\n

\n

+34,16 %<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Dom\u00e1ce pek\u00e1rne chleba<\/span><\/a> (K)<\/span><\/p>\n<\/td>\n

\n

+3 585 %<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Notebooky<\/span><\/a><\/p>\n<\/td>\n

\n

-6,59 %<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Letn\u00e9 pneumatiky<\/span><\/a><\/p>\n<\/td>\n

\n

-57,18 %<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Multifunk\u010dn\u00e9 zariadenia<\/span><\/a><\/p>\n<\/td>\n

\n

+56,93 %<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Vitam\u00edny a miner\u00e1ly<\/span><\/a> (K)<\/span><\/p>\n<\/td>\n

\n

+393,37 %<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Mydl\u00e1 a pr\u00edpravky do k\u00fape\u013ea<\/span><\/a> (K)<\/span><\/p>\n<\/td>\n

\n

+7 209 %<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Tablety<\/span><\/a><\/p>\n<\/td>\n

\n

-11,02 %<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Mas\u00e1\u017ene pr\u00edpravky<\/span><\/a> (K)<\/span><\/p>\n<\/td>\n

\n

+2 941 %<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Reproduktory a repros\u00fastavy<\/span><\/a><\/p>\n<\/td>\n

\n

+3,64 %<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

LCD monitory<\/span><\/a><\/p>\n<\/td>\n

\n

+44,04 %<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Ochrana d\u00fdchac\u00edch ciest<\/span><\/a> (K)<\/span><\/p>\n<\/td>\n

\n

+19 566 %<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

\u0160porttestery<\/span><\/a><\/p>\n<\/td>\n

\n

-39,85 %<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Webkamery<\/span><\/a><\/p>\n<\/td>\n

\n

+3 936 %<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n

Z tabu\u013eky je zrejm\u00e9, \u017ee popri dlhodobo siln\u00fdch kateg\u00f3ri\u00e1ch (mobily, notebooky, smart hodinky apod.) aktu\u00e1lne vystrelili \u00faplne atypick\u00e9 kateg\u00f3rie a bude zauj\u00edmav\u00e9 pozorova\u0165, \u010di to bude len kr\u00e1tkodob\u00fd \u201cboom\u201d alebo dlhodobej\u0161\u00ed stav.<\/p>\n

E\u0161te na porovnanie rastov vo\u010di celkov\u00e9mu n\u00e1rastu n\u00e1v\u0161tevnosti Pricemanie, za marec 2020 sme medziro\u010dne na cca 30% n\u00e1raste n\u00e1v\u0161tevnosti, pri\u010dom ale za ostatn\u00e9 dva t\u00fd\u017edne sme niektor\u00e9 dni zaznamenali viac ako 100 % n\u00e1rasty v po\u010det n\u00e1v\u0161tev<\/strong>. Dostali sme sa tak prakticky na n\u00e1v\u0161tevnos\u0165 porovnate\u013en\u00fa s predviano\u010dnou sez\u00f3nou.<\/p>\n

\"Traffic-PM-032020-YoY\"N\u00e1v\u0161tevnos\u0165 Pricemania.sk za 1.-30.3.2020 vs. 1.-30.3.2019<\/em><\/p>\n

S\u00e1m som ve\u013emi zvedav\u00fd, \u010do uk\u00e1\u017eu \u010fal\u0161ie t\u00fd\u017edne a mesiace, ka\u017edop\u00e1dne bude to ve\u013ek\u00e1 sk\u00fa\u0161ka pre v\u0161etky oblasti biznisu a pravdepodobne \u017eiadna firma nebude m\u00f4c\u0165 fungova\u0165 tak, ako doteraz. Aby sme ale skon\u010dili optimisticky, je to pr\u00edle\u017eitos\u0165 pre ka\u017ed\u00e9ho podnikate\u013ea, ale aj zamestnanca prehodnoti\u0165 svoje aktivity a zru\u010dnosti a zamyslie\u0165 sa, ak\u00fa pridan\u00fa hodnotu d\u00e1vame trhu a v \u010dom sa mus\u00edme zlep\u0161i\u0165, aby sme boli schopn\u00ed ust\u00e1\u0165 a n\u00e1sledne fungova\u0165 aj po\u010das a po kr\u00edze ako je t\u00e1to. Jedno je jasn\u00e9, kto chce by\u0165 \u00faspe\u0161n\u00fd aj na\u010falej, mus\u00ed sa adaptova\u0165…<\/p>\n

Dr\u017eme si palce, nech to v\u0161etci spolu zvl\u00e1dneme!<\/p>\n

Tipy na vzdel\u00e1vanie:<\/strong>
1. Aktu\u00e1lna doba \u201chome officov\u00e1\u201d z\u00e1rove\u0148 praje vzdel\u00e1vaniu, ak m\u00e1te z\u00e1ujem roz\u0161\u00edri\u0165 si svoje vedomosti, odpor\u00fa\u010dam sledova\u0165 na\u0161e videorozhovory<\/a> z prostredia e-commerce a on-line biznisu.
2. Ak by ste potrebovali skonzultova\u0165 va\u0161e on-line aktivity, pr\u00edpadne rozbehn\u00fa\u0165 nov\u00fd e-shop, nev\u00e1hajte sa mi ozva\u0165 cez www.michalkral.sk<\/a>.
3: Vynikaj\u00face rozhovory s podnikate\u013emi a freelancermi o tom, ako sa ich cel\u00e1 kr\u00edza dotkla a ako na \u0148u reagova\u0165, n\u00e1jdete aj u Jirku Rosteck\u00e9ho na Mladypodnikatel.cz<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00e9ma koronav\u00edrusu aktu\u00e1lne mas\u00edvne h\u00fdbe v\u0161etk\u00fdm oblas\u0165ami n\u00e1\u0161ho \u017eivota. Inak tomu nie je ani pri e-commerce biznise, ktor\u00fd za posledn\u00e9 t\u00fd\u017edne…<\/p>\n","protected":false},"author":1,"featured_media":1314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[323],"tags":[590,588,589],"yoast_head":"\nAko sa zmenilo spr\u00e1vanie on-line nakupuj\u00facich vplyvom koronav\u00edrusu - Pricemania<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pricemania.sk\/blog\/ako-sa-zmenilo-spravanie-on-line-nakupujucich-vplyvom-koronavirusu\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ako sa zmenilo spr\u00e1vanie on-line nakupuj\u00facich vplyvom koronav\u00edrusu - Pricemania\" \/>\n<meta property=\"og:description\" content=\"T\u00e9ma koronav\u00edrusu aktu\u00e1lne mas\u00edvne h\u00fdbe v\u0161etk\u00fdm oblas\u0165ami n\u00e1\u0161ho \u017eivota. 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