Logology

In today’s oversaturated visual landscape, the extremely important role of the logo in identifying a company and differentiating it from competitors can not be overstated. This new collection not only presents a remarkable collection of quality logo designs from all around the world but also unveils the creative components upon which they are founded by showing the evolution of the logos through the design process. Inviting the reader to see a logo from the inside out by examining the original ideas and case studies for these logos, this book shows how and why changes were made during the design process to create an identifying logo perfectly suited for each individual client.